El Corte Inglés continues to bet on the internationalization of its own brands to strengthen its position abroad through the incorporation of more references and new categories in the home area, in addition to food and fashion. Currently, it is present in more than 30 countries after forming alliances with strategic partners in each country.
In addition, the Spanish distribution giant sealed different agreements in the previous year so that food, fashion and home brands are available in new countries throughout 2022, as is the case with ERA Department Store, in Cyprus.
Throughout 2021, the home brand El Corte Inglés has launched its international presence in the Andorra shopping center, with a space that maintains the brand image of Spanish department stores. This category adds to some of its own references for women’s, men’s and children’s fashion that were already sold in that center.
With regard to food, the company has maintained existing agreements to which is added the recent alliance with Shinsegae, the South Korean department store franchise, which has begun to sell Club del Gourmet brand products. Likewise, the group has expanded its collaboration with Soriana supermarkets in Mexico, to sell El Corte Inglés BIO products and Veckia brand personal care items.
At the online level, the website ‘elcorteingles.com’ has registered a growth of 21% compared to the previous year. In this way, the assortment has also been enriched with the incorporation of new products and categories such as electronics, household appliances and a selection of perfumery.
Sfera, its pillar
Sfera is the one with the greatest international presence, it is already present in 20 countries, with a total of 323 points of sale, of which 65 are its own stores, 256 franchises and two corners (in Portugal).
As for its own stores, while franchised, Sfera is present in Switzerland with 53 points of sale, in Thailand with 30 and in Ireland with 18
In Latin America, where it has a broad presence, Chile stands out with 54 franchises, Peru with 39, El Salvador with 12 and Guatemala with 10. It is also present in Paraguay, Nicaragua, Costa Rica and Panama.
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