Spectacular. That is the most appropriate adjective to define the new Supermarket mobile application, at least in terms of its design. An app different from everything we know and that comes to revolutionize the field of purchases on the small screen. A proposal innovative who comes to help modernize the image , El Corte Inglés, which in recent years seemed to have been left out of the e-commerce bandwagon in an incomprehensible way. View the current application, nobody would say.
Today I analyze for you the new app of the El Corte Inglés Supermarket.
El Corte Inglés Supermarket App: a more than brilliant design
The novelty of this application arises directly from its approach. a bet for turn the browsing and shopping experience into something closer to a video game than to a classic eCommerce application, in which the user, after attending some first screens as a tutorial, and with a bet flawless graphicsis planted directly in front of linear of supermarket (from simple shelves to refrigerated areas, depending on the product) in which the items are waiting impatiently for a flick of the finger to launch them (literally) into the shopping basket.
Some major shortcomings
In any case, and having overcome the initial impression based on a series of successive releases of products in the purest NBA style, the application of the El Corte Inglés online Supermarket raises some shortcomings that weigh down your final assessment. Like, for example, the absence of sorting methods of the search results, which allows them to be classified, for example, according to their price or brand, or the “more information” section contained in each of the product sheets, which sometimes leads to strange results in the form of numbers .
Another negative aspect remarkable would be the limitation they have when making home delivery. Before being able to start using the application, the El Corte Inglés Supermarket requests the postal code and that is when it comes to my surprise that a giant like this I did not arrived to all homes. In addition, when the order is to be placed, the app asks for a quantity of personal information which can make customers reluctant to continue shopping. While it is true that security is a priority to prevent fraud, it is also true that a website must be navigable.
Other relevant factors for the El Corte Inglés Supermarkets app
- It is a heavy app (more than 30 MB in its Android version), and that, initially, it loads too slowly.
- The content of the application is customizablesince the user can choose which aisles (product categories) to see and which to hide.
- From the first moment, the application allows you to choose between the pick up at home or in store.
- Product sheets include quality and enlargeable images.
- Users can share your shopping lists with other users.
The El Corte Inglés Supermarket application is free, and is available for iOS Y
conclusion
We are, therefore, before an app that, although it incorporates interesting elements, still has a long way to go. It has a colorful presence and has improved interactivity, which is a plus compared to other online supermarkets. On the other hand, and with nuances, it has a very wide territorial scope. Now, the slowness in the navigation for what the page weighs. In addition, the added problem of bureaucratization makes purchases difficult on a day-to-day basis. the of El Corte Ingles Supermarket is, therefore, an application that you can use if you are a fan of the brand and you know what you are looking for.
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