, the digital world’s podcast network, has been launched. A network created by podcasters from the sector that brings together the best podcasts on digital marketing, e-commerce and digital business.
The day has come! 🎉
Redcast is born today: the podcast network of the digital world.
👉
✅ Digital Marketing
✅ Online business
✅ Entrepreneurship
✅
✅ Ecommerce
✅ Startups
✅ Podcasting
✅ And much more!!
Say hello to your world.
— Redcastpod (@redcastpod)
A network to group them all
This initiative arises from the passion for podcasting, and the need to give greater visibility to podcasts in the digital world. This is how we raised it from the beginning at Marketing4eCommerce.
In his day we began to chat with Corti (back in January 2020), about the possibility of creating a channel to unify those podcasts of great reference within Marketing4eCommerce, thus managing to generate content for the 7 days of the week, and with the purpose of helping the podcast sector to mature, grow and collaborate with each other, as well as to create a unique force for brands to plan specific campaigns.
However, when planning it, it seemed that not everything fit together, and there were a few loose threads, that is why between Ruben Cane (Marketing4eCommerce Podcast), Jose Carlos Cortizo-Corti (In.Digital) and Pol Rodriguez (PlanetaM), the three architects of this initiative, decided create a network with the same philosophy and objectives.
«We want to let our communities know what podcasts we like and recommend, let them know what’s new on the network with content of interest to them, and little by little we will be able to professionalize the podcast sector«, they declared in the launch chapter of the network in the .
Redcast is thus positioned as a seal of quality for group the true referents within podcastingdealing with topics as varied as digital marketing, ecommerce, entrepreneurship, SEO or podcasting and .
Redcast members
This initiative kicks off its long and prosperous life with 6 referents within podcasting of the digital world:
- Marketing4eCommerce: our well-known weekly podcast in which We interview top profiles from the digital marketing and e-commerce sector that make up a complete free access Digital Marketing Audio Course.
- In.Digital: is the podcast of Jose Carlos Cortizo Corti, in which he focuses on startups and digital businesses, where every week he interviews founders of relevant startups that have been successful (or have failed), and tell their experience in first person.
- PlanetM: is the weekly digital marketing talk show hosted by Paul Rodriguez.
- Paradisers: the Marketing Paradise podcast, focused on all aspects of digital marketing for small and medium-sized businesses, with a special focus on eCommerce and online sales companies.
- Digital Thinking: a podcast in which Frankie Carrero has focused on the application of Artificial Intelligence in businesses of all kinds.
- Tribucasters: is the podcast for podcasters with José Carlos Cortizo and Pol RodrÃguez, with interviews with the leaders of podcasting in Spain and LATAM, and specials on different topics of interest to podcasters.
A seal of quality
The idea is that all the podcasts on the network include the watermark on the cover and on the audio in the podcast intro, which will serve not only to verify that it is part of the network, but also as a seal of quality and enhancement of the network itself. «We believe that it is a good way of providing feedback among all the members of the network, transmitting the network and, in turn, the network communicating the podcasts that are part of it.«.
They have also created a watermark in audio format to include it at the start of the podcasts, as a sound identity for the network and that also provides that identity and quality that they seek.
The benefits of joining
Although the introduction of new members to the network will be slow and consensual, Redcast is looking for new members to join its ranks. Of course, the essential requirement is that it be a profile willing to participate, recommend and interact with all communities.
And we are talking about a network with +400,000 listeners per year and 20,000 subscribers, so collaboration between members will be the key to success. But what benefits can the network bring to a podcast that wants to be a member?
- more listening: Your visibility will increase by being integrated into a network with the selection of the best podcasts in the sector, with cross-visibility initiatives and specific awareness actions.
- more income: By grouping audiences we can access larger client campaigns and you can receive opportunities for sponsorship or advertising campaigns.
- more training: You will have an open channel with other podcasters in the sector. We will learn a lot and… we are good people!
A network designed for podcasters… and for brands
In addition to seeking to increase the visibility of podcasts, the network seeks to offer a unified offer for brands. The current problem in the podcast sector is that it is very fragmented, that is, if a brand wants to develop a campaign, it must look for the ones that best suit its objectives, talk to each one of them, adapting to each one as well as It happened at the time with the bloggers and today with the . This network continues to be a natural movement in favor of professionalization of podcasting.
For this reason, one of the most important roles that the network will play will be that of the interlocutor between brands and podcasters. The objective will be to streamline the conversation between them, facilitate the search and the business so that the brands can reach all audiences.
podcast day
Among the many activities and initiatives that are being prepared from the network, the most important will be the one for September 30, which is celebrated on Podcast Day.
To do this, the network is preparing a broadcast with 24 hours of live podcasting, counting on all the members of the network and with special guests. It will be a day in which the Redcast community will be able to enjoy its contents in a different way than usual.
As you can see, this promises, so I can only say: WELCOME TO THE REDCAST WORLD!
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