The rise of Internet purchases has generated a wide spectrum of payment methods. comfort is one of them. The concern for security and speed in carrying out the order are today among the aspects that most concern users.
Thus, they should also be a factor to take into account for all those eCommerce that want to provide their consumers with the necessary confidence to make payments easily, quickly and without the slightest worry.
The procedures caused by the bank transfer, and its due verification by the commercial entity, caused in traditional online payments, entail a wait of several days necessary to carry out the order and its subsequent shipment. Nevertheless, payment methods such as Sofort, were born with the purpose of solving these limitations and making your life easier.
What is Sofort?
Sofort is one of the big names in internet payment, whose success in countries like Germany and Austria is remarkable. In addition, to a lesser extent, it is also known in European countries such as Belgium, the Netherlands, Switzerland, Slovakia, Hungary, Italy or Spain.
This model was born approximately 15 years ago in Germany, trying to position itself as an instant, secure and easy-to-use payment method.
It was created by the company Payment Network AG, currently belonging to the group . Klarna is a bank provider of online financial services, as well as internet payment solutions. It has more than 1,500 workers and is present in almost twenty markets around the world.
How Sofort works
To make a payment with Sofort it is not necessary to register or facilitate, but the payment is made directly from your bank account to the merchant account where you made the purchase.
By not needing intermediaries in making the purchase, the process is much faster than in a traditional transaction. To carry it out, it is only necessary to perform three simple steps:
- First, choose the country and the bank from which you will make the transaction.
- Then, enter your bank details in the Sofort secure form.
- Finally, confirm the information filled in previously through a code.
Y…voila! You will be sent a confirmation of the transfer received by the merchant so that you can verify that it has been made.
In addition, this data travels encrypted over the network, so that it will not be viewed or collected by other parties. Sofort itself cannot see your data without your consent, which ensures its privacy.
It is a payment method with great adaptability and easy integration into eCommerce platforms such as Prestashop, Magento, WooCommerce, ZentCar, etc. Which makes it very attractive for both online store owners and their consumers.
The quality and safety standards to which it is subject (certified by the German agency TÜV Saarland) has meant that more and more entities and agents allow the payment transaction to be carried out in this way.
Who uses Sofort in Spain
As for our country, It has been approximately 10 years since this online payment model has started to work. Entities such as BBVA, Banco Santander, La Caixa or others accept Sofort, which has allowed the realization that this type of transaction has been increasing since then.
We can observe, for example, companies such as Iberia either Iberostar offer their customers the possibility of making this payment method. Undoubtedly a payment method to take into account if your ecommerce has customers from the rest of Europe.
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