This is Facebook Venues, a new virtual reality platform for events with social network touches – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

At the moment, the coronavirus crisis is seriously affecting many sectors, especially culture. The conditions that must exist in live shows, with this new reality, make it very difficult to carry out these events. Thus, as a result of the quarantine, we have seen how singers, actors and comedians have begun to offer entertainment through their . New technologies and virtual reality are the lifeline of the cultural sector.

As we already know, our friend Facebook does not miss a single one. Recently, it has made a new official release: venues.

What is Facebook Venues

In 2018 Facebook started testing Oculus Venuesa platform designed so that, through virtual reality, you could attend cultural and sporting events as if you were in the front row. In addition, you could share that experience with thousands of people or live it alone.

Until now, this tool could only be tested by some users. Facebook has taken advantage of the fall of the cultural sector to open a new version () of venues and that everyone can use it through virtual reality glasses, like Oculus Quest, Oculus GO, or Samsung Gear VR. This version includes a number of improvements. Do you want to know which ones?

A more social Venues

One of the improvements that this version has focused on is that the platform be more social. Includes a common space where you will meet other attendees to the event. In addition, it has connection improvements and facilitates the option of sharing the event with other people. You can invite your friends to accompany you to the event and interact with them through the new expressions (interactive emojis, confetti rain, hand and fist bumps, and with the possibility of taking pictures and selfies).

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Facebook Venues has a extensive catalog of events which you can attend within the platform, at any time, 24 hours a day and 7 days a week. you will find from conferences and shows of humor a concerts, sports events either films. On September 30, for example, there will be a concert with the well-known DJ Steve Aoki.

More security

Finally, Facebook wants to ensure the stay of attendees within Venues and, therefore, includes, in this new version, a SafeZone. A safe zone personal, which you can access at any time through the menu. inside you can block images, sound… and other users.

The expansion of the social interactions that people can have inside Venues in virtual reality demands greater security. People must follow code of conduct established by Oculus. And this new security feature will make reporting and troubleshooting easier. Thus, if it happens that you silence, block or report a user, a security specialist you will be able to review and record the situation, remotely, to ensure safety.

Integration with Facebook Horizon?

As you have seen in the video, the 3D virtual avatars of the attendees are very reminiscent of those of , the spectacular virtual world project that the social network presented at the beginning of the year:

“Before entering Horizon for the first time, people will design their own avatars from a variety of body and style options, to ensure everyone can fully express their individuality. From there, its magical portals, called telepods, will transport users from public spaces to new worlds full of adventure and exploration. At first people will jump into games and experiences created by Facebook, like Wing Strikers, a multiplayer aerial experience..

https://www.youtube.com/watch?time_continue=92&v=Is8eXZco46Q&feature=emb_logo

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It seems clear that Facebook has decided to bet on virtual reality, with Horizons and Venues as the main examples of what a virtual social network could come to represent.

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