pinterest it is used by millions of people looking for inspiration and ideas to recreate. In other words, pins are ideas through which you can inspire people, either in a particular way, or by following a marketing strategy that allows you to achieve your goals. Following a correct strategy on Pinterestyou can reach certain objectives, which we summarize in these four points:
- Build brand awarenessthrough stories about your product or business.
- Improve the ie inspire people to save your pins.
- Promote traffic to your website.
- Convert pinners into potential customers.
To reach all these goals, we have defined a series of steps on good uses of Pinterest, which will help you create a successful strategy on this social network.
10 keys to a successful strategy on Pinterest
1 . Use persuasive images
Many Pinterest users may not have time to read your pin descriptions, but they can be drawn to your pin images. Always try to use images with a studied composition, in high qualityand avoid those that are too pixelated or that take up too much space.
Usually, lifestyle images tend to be more attractive to the user than those that show the product in a simple way. For example: in your strategy on Pinterest, the image of a dress in a photograph with a model will be more effective than the same garment on a white background. Or an image of a lamp placed in a living room, that the lamp to dry, as if it were the typical
2. Focus on the product you promote
A clutter or excess of information (both visual and written) in your pin can confuse people and discourage them from buying your products. The pin must focus on the product or business what we are advertising If we make a pin on a lamp, that the image and the description focus on it, not on accessory elements.
3. Provide detailed descriptions about your pins
Descriptions help make our pins more compelling. In your Pinterest strategy, use texts that complement or help understand your pins, with important information about the products that are shown.
4. Write details in your pin titles
Try to think of sentences that are not too long and that with a single reading make it clear what your pin is about. They may be short descriptions of your productsthat invite people to continue reading and being interested in your pin.
5. Make your brand visible on the pin
Find a way to incorporate your branding into your pin. Doing it tastefully will help give you credibility and make people understand the essence of your brand better. If we include a product we can do it with its packagingto be recognized.
We can also use watermarks of our logo, or it subtly placed at one end of the image. Of course, without going overboard: using the product, its packaging and the logo in the same image could be too artificial.
6. Uses a vertical layout of its pins
The pins are arranged in columns. Avoid using images that are too long or in horizontal format. For a good appearance of your page on Pinterest, the ideal proportions of the images are fixed at 600px width by 900px height.
7. Echo news
Users want to discover new ideas on Pinterest. Be sure to highlight any news about your brand to keep people alert to your ideas.
8. Use the texts in the image if it requires it.
If you need to give your image more clarity, you can consider the option of adding a small text to it. For example, a feature of the product that is not visible in the photograph or other details not immediately apparent.
9. Display multiple products on a single pin
The pins with a collage of products generally lead to a Increased visitor traffic to your website. Talking about multiple options in the same image arouses curiosity in the user. For example, if we show a chromatic variety of a shirt in the same pin, it can intrigue the user and lead him to visit your website to take a closer look at all the available options.
10. Include lists or tips
make one call to action with pins where you include lists or tips. You can include them through a set of products in the image, or express it through text in the photograph.
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