As a general rule, we understand by “push notification” those messages that we receive on our mobiles related to any of the apps that we have downloaded. WhatsApp messages, for example, act as push notifications, since they jump -instantly- on the screen of our device, but so are notifications of an offer from your favorite eCommerce app or the notice of the publication of a new video on YouTube that may interest you. All of these have a common denominator, and that is that they require having the app installed and activating notifications to receive the notices in question.
However, there are also other types of push notifications that do not require any type of installation because are sent through web browsers: web push notifications. These could be, for example, those that some communication media send you with last-minute information or those that we receive from web portals or eCommerce when we are carrying out a purchase process or there is an offer or discount that we can use.
One of their advantages is that they make increase the user retention rate and improve the level of of the brands that are behind each notification.
Top +35: tools for sending push notifications
Below is a list of tools push notifications most powerful on the market, arranged in alphabetical order. All of them offer web notification service, and some complement it with in-app notifications. We have highlighted the ones we recommend the mostAlthough they all have their strengths. It all depends on what your business needs.
Remember that this is a live list, so if at any time you consider that there is a tool that should be among our lines and it is not, leave it in the comments and we will take it into account. 😉
The best tools for sending push notifications…
And others that you will also find very useful
This tool of origin Spanish allows you to reach your customers through 5 communication channels:
- SMS massive.
- Mailing.
- App push notifications: notifications to keep your app users informed of what’s new.
- Web push notifications: instant notifications to users of your website, even if they are not browsing within it.
- Voice messages.
With this simple tool you will be able to fragment shipments, schedule them, customize the text and the sender, set an expiration date for the message and send 180 countries.
it’s a tool complete and of easy installation. You simply need to paste the JavaScript tracking code or install its app for Shopify to start sending notifications in minutes. Offers automated, dynamic and scheduled notifications, conversion tracking, third-party integration powered by Zapier (you can connect with Facebook, Twitter, Pinterest or your blog), full support for emojis within any push notification, notifications to be sent automatically after a user leaves any funnel, such as forms or carts, and many other features.
It has 4 payment plans ranging from €42.09/month to €170.94/month.
Founded in 2013 in Austin (Texas), AlertMedia is communication software designed primarily for use by organizations that demand reliable and highly secure communication with their employees or associated public, delivering encrypted notifications in real time.
Offers flexible budgets for every need. All include message delivery in any channel (text, voice, mobile app, email, , desktop, custom).
This tool allows sending web push notifications automatically created from new posts of the site, and without the need for users to be browsing the site at that time.
One of its main features is segment users by product, geography, user role, profile, language, behavior and more when sending them notifications, which improves engagement and increases participation. In addition, it allows include the brand logo. To start using the tool, all you have to do is installation of a WordPress script or plugin.
Count with one free plan and with 3 paid ones that vary between €42.09/month and €213.89/month. They all have a 14-day free trial.
blue shift uses artificial intelligence to send each client the content they are looking for by creating personalized recommendations. Allows interaction throughout the life cycle through dynamic and automated emails. It also allows push communications through the mobile application, automate notifications identifying the location of each user inside the , create customizable templates with the editor, insert personalized content and product recommendations that adapt to customer behavior inside and outside the application, perform behavioral predictions and many other functionalities.
It can request a sample of the operation of the tool, but the prices are not available on the web.
bouncezap allows you to display custom messages using dynamic text replacement. It has customizable templates and forms, pop ups optimized for mobile devices, activate messages and forms based on the intention of users when they leave the web or when they re-enter, activate campaigns based on the user’s browsing time, automatically detect previous subscribers to avoid annoying them with CTArealize A/B test, schedule campaigns by date and time to plan marketing activities, among several other options.
you can try it as free for 14 days and then access a monthly plan from €7.73 with all features included.
CleverTap combines customer opinions into real timean engine of advanced and powerful engagement tools in a smart marketing platform to retain users and improve conversion rates. By sending push notifications, try to attract new users and reactivate old ones with interactive and personalized messages through 12 channels, including push notifications and in-app messages.
It provides a secure login and integration experience with two-factor authentication on any device and ensures full control of user access by preselecting approved access IPs.
You can try the tool for free for 14 days and then it offers solutions from €171.80/month.
It’s about a marketing automation software that optimizes processes in all departments (marketing, sales and support) to improve ROI. Count with one Free own CRMa visual designer with drag & drop systemdrip email campaigns, mass notifications, customer qualifier and automatic segmentation, personalization of emails, tracking the online actions of potential customers, configuration of rules to show the right message at the right time, customization of pop-ups , and much more.
Count with one free plan and then offers all-in-one or specific solutions for marketing and CRM (from €8/month).
The tool of Google allows you to send push notifications on websites and apps in a way freeproviding a reliable connection and of low battery consumption between servers and devices. In addition, it is capable of easily sending messages through predefined segments or creating its own based on demographic and/or behavioral data, so that users can receive content on specific topics. Going into more detail, it is also possible to send messages at the individual device level.
Its clients include companies such as Trivago, The New York Times and The Economist.
Of Catalan origin and founded in 2016 we find frizbit, a marketing tool that helps digital marketers increase traffic to their websites through fusion of web (or browser) push notifications and marketing automation technology on the same platform, which is extremely easy to use and has a friendly interface. Its customization allows the inclusion of a title, body text and image in the notifications.
As they themselves declare on their website, the main clients who enjoy the Frizbit service are the e-commerce companies and the media.
Offers a 14-day free trial and 2 payment plans that vary between €44/month and €89/month. You can also hire the business plan, with a budget to be agreed.
This tool has a automation to send notifications to users whenever there are new posts on your blog, RSS feeds and social media accounts. You can send up to 10 news in a single notificationmake a “smart summary» to send news that subscribers have not yet seen and build a series of articles for new subscribers with the aim of increasing engagement. It also allows to make Targeted campaigns based on intelligent segmentation of the public, customize subscription requests, get campaign reports with easy-to-read graphs, use REST API and JavaScript API to connect the platform with your CRM, among several other possibilities.
Count with one free plan and with a paid one that comes out from €35/month.
Indigitall is another of the multichannel marketing software that offers interactive and segmented push notifications through the web and app. It has a friendly interface and uses AI to automate the sending of notifications based on the user’s interests and browsing habits. It allows enriching communications with images, documents, voice notes, videos, etc.; use retargeting to win back leads; send exclusive offers and promotions to improve loyalty; it integrates with the main CRM platforms such as Saleforce or Dynamics; and is available on the latest versions of Android, iOS and Huawei.
Of Spanish origin and based in Madrid, some of its main clients are EVO Banco, Starbucks Coffee, Yoigo, Bankinter, ABC and Hola.
Izooto offers services of push notifications through the web, applications, Messenger and WordPress websites. Segment, personalize and retarget content based on user behavior, auto-send every time content is posted, schedule notifications and create drip notification campaigns, analyze content, send messages based on user’s time zone, add icons, emojis and bannersY integrates with any platform.
Their subscription plans start at €73.33/month. You can schedule a demo.
This tool takes advantage of behaviour and the personalization of the user to identify the optimal moments for…
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