In recent years, the digitalization process of traditional companies has experienced great progress, with the pandemic period being one of the most representative. There are large companies that have become a paradigm of this change, as we told you at the time with the brewery, it is a clear example of this.
It is the case of Children of Rivera, parent company of Estrella Galicia, which since 2017 has reinforced its commitment to innovation and digitalization of its business, with the launch of a series of initiatives and tools, which culminated in 2020 with the appearance of MOVE: Estrella Galicia – Digital Business & Venturing, which covers different digital projects. In this framework, the company has decided to rename its old online store “The resistance brewery”, which two years after its launch becomes Bigcrafters.
A marketplace of artisan producers
“We bring you all the love and passion that artisan producers put into each of their creations”with this phrase the Bigcrafters website welcomes users, where in addition to a selection of Spanish craft beers (and Estrella Galicia’s own), you can also find products such as preserves, wines, merchandising and much more. Among the craft beers that are already on the marketplace are brands such as Nós, La Quince, Althaia, Birra Blues, La Pirata, Península, Domus, Naparbier and Río Azul.
According to the company, the objective is that «Artisan food and beverage producers can have a digital marketing channel aligned with their values and consumers can enjoy more quality products and personalized experiences».
BigCrafters intends to be a reference in the marketplace for small, medium and large artisans focused on the sale of products and personalized experiences related to the craft culture. This marketplace will work under the Direct to Consumer (D2C) model, referring to the fact that producers or manufacturers sell their products directly to consumers from the web.
In the words of Ignacio Rivera, president of the Hijos de Rivera Corporation: “We have discovered that we are not alone. In the Resistance we are much more people, from small producers to whom we can offer our structure, to big craft manufacturers (great artisans) with whom we can join forces. Because, in the end, what unites us is the fight against standardization, the love for things well done and products created with passion”.
Among the functionalities that Bigcrafters incorporates is the possibility of subscribe to a basket of products that customers will buy on a recurring basis at a discount. Thus, each subscriber receives a 10% discount for purchases over €50 or 15% for purchases over €100. Estrella Galicia promises delivery in 1-2 working days in the Peninsula.
In any case Bigcrafters.com was born as «a marketplace committed to the development of the artisan community» and the fight against the standardization of consumption. In this sense, the platform will reinvest 5% of its turnover in helping small artisans improve their digital presence, their visibility and their online sales through a digital acceleration program. BigCrafters was born with the hope of gradually involving the artisan community, and a roadmap is being drawn up where certain decisions about its management will be decentralized and thus build the future of the platform together with the artisans.
“For the first time, a marketplace is born that puts quality before quantity. Digital commerce is one of the digital disruptions that is here to stay and bigcrafters.com is here to help all those small and medium-sized producers who want to continue spreading their passion to all corners of the country”, it states JJ SlimCEO of MOVE Estrella Galicia Digital.
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