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Catalog diversity
Prices
low shipping costs
Short delivery times
Confidence
The official FC Barcelona store for Spain is located under the umbrella of the Nike Store, with a colorful design but somewhat lacking in personality
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Long converted into more than a clubthe FC Barcelona has one of the most valuable sports brands in the world, capable of generating sales of shirts, tracksuits and official balls worth many millions of euros every year. Of course, a club as international as this one could not pass up the opportunity to exploit the possibilities that the Internet offers to market the image and shield that stars like Iniesta, Xavi or Messi wear every week. Therefore, today we analyze the Official eCommerce of FC Barcelona.
FC Barcelona Official Store: An eCommerce with all the good (and bad) of Nike
Nikeone of the world’s largest sports fashion companies, is the official supplier of this material for FC Barcelona… and it shows. Although at the international level the club culé has one in the style of, for example, that of the at the moment in which a Spanish citizen wishes to buy in it, it will be treacherously redirected to the eCommerce that we analyze todaystructured under the umbrella of the Nike Storemotivating the product loss that he had accumulated until then in his cart, and, of course, causing surprise and annoyance in the astonished customer.
(A curious fact: the official international store of FC Barcelona is managed by the same company of the English town of Manchester that governs the destinations of the official eCommerce of its greatest rival, as you can see by comparing and link)
In any case, having the Nike endorsement is a guarantee of, as is actually the case in this case, being able to count on a spectacular design (although somewhat lacking in personality), which gives all the prominence to the images of items and players, and reaches its highest levels in the , with huge expandable photographs. Mind you, those same listings suffer from a distinct lack of useful descriptions of each item for your customers.
Fast shipping and a bit expensive
It offers some relatively fast standard shipping (delay of 3/4 days), at a cost of €5that the users can be avoided if the amount of your order exceeds €50, something really simple considering the cost of most official kits. For the most impatient users, the Club offers the possibility of hiring a express shippingwith a delay of 2/3 days and a cost really prohibitive: €15.
For the rest, this eCommerce has some other weak pointssuch as the impossibility of using the cash on delivery or the transfer to carry out the Paymentsor as the deficiencies in the structure of the menus, which make it difficult to locate some products.
In addition, it becomes impossible to locate products related to other sections of FC Barcelona other than football, such as handball or hockey, something to which the top menu, belonging to the Nike store, contributes by generating an annoying sensation in the user. On the other hand, some of the general links, such as the one corresponding to returns located at the bottom of the website lead to, once again, the Nike Store.
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