Introduction course to Google Ads, formerly known as Adwords in which we learn to use this Google advertising management platform.
Google is the most used search engine in the world and, therefore, everyone wants to be the first for searches related to their business.
The main advantage of Google Ads over other advertising platforms is that when someone searches for you on Google, they already have an intention to do something (find out, buy, etc…) so it is possible to reach users who are predisposed to consume your product.
But not everything is pretty because, as Ben Parker said “With great power comes great responsibility” and managing an advertising budget is a great responsibility.
During the next 10 classes we will discover how to make our first campaign and how to optimize it, in addition to understanding the basic concepts, knowing help tools (Keyword Planner) and seeing how some practical cases were solved.
During the course we will campaign on the search network for a Coworking space, which makes it very applicable to any local business.
We will see how to start to bring many visits and, later, to filter so that they are fewer and fewer but of higher quality. While we refine the shot we will see good practices that we must do for this optimization process.
Finally, we will also do and see the results of a Display campaign in Gmail. Everything necessary to start promoting our project on Google!
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