it’s a directory of businesses and companies integrated into which makes it easier for the millions of users who search every day on google mapsto find your business.
The directory allows you to create a company fileso that when potential customers search for a product or service on google maps, they can find your business, address, opening hours, photos, offers, discount coupons, and much more information. Let’s see here the example of an orange blossom ;).
Having this information correctly and exhaustively filled in is very important, since on some occasions, Google can show a small map with the situation of the company even in the organic search results of . In other words, if someone goes to and types “ice cream parlors in Vigo”, the following result appears (click to enlarge):
Sometimes you don’t even need to enter a geographic areaas Google can geolocate the user through your IP address. In other words, it can know from where it is physically connected, and show you the results closest to your location at that moment.
In this case, if the user is in Vigo, just introducing the term “ice cream parlors”Google would show you a small map from Google Maps on the first page of the search results, with establishments that sell ice cream in Vigo, as long as they have their corresponding record in Google Places.
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