Happy customers: 3 key ideas to achieve it 💡

We are in an economic moment of instability, we know that very well! But the business has to continue to function and for that we have to think of actions and strategies that allow us to maintain and expand our customer base.

Here it is not about having more followers, but about making more sales. As Lori Taylor of Social Caffeine said, “Fans are vanity, sales are health.” And it is that if your brand does not sell, it disappears. So let’s try to think together how to sell more. And what is the best sales tool in history? Make our customers happy.

Do you want to know how to achieve it? I share with you below three creative ideas:

1.- Do not increase prices (of some products)

In September, Estudio Numer published the following message on its Instagram: “WE ARE NOT GOING TO RAISE THE PRICES.” It had more than 4,000 likes and 300 comments. Something that, by the way, also happens in my consultancy firm, Despacho de Moda, and in many other brands and service providers in this industry.

What justifies such a strategy? In times of crisis you have to pamper customers and help them take care of their pockets, as a tool for attraction and loyalty.

Customers appreciate that you don’t raise prices for them and you continue to spin the financial wheel of your company. When we sell services, the flexibility is greater than when we sell products. But this does not mean that you cannot replicate this strategy in your brand.

You could, for example, communicate that the basics (those garments that your customers buy and repurchase every year), remain at last year’s prices. It is very likely that this line of basics has a permanent production in your brand or that you accumulate these types of products in your warehouse for years.

So it is a feasible product to negotiate in terms of production cost, with which, it could be that your profit margin is slightly reduced. And the client, immensely happy.

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2.- Offer special discounts for a limited time

Another action we can perform is offer discounts for short periods of time or for a certain payment condition. Everyone is aware of prices at this time, but you also have to be very creative when offering discounts, so that the customer feels it as an invitation, a special moment and not that the rest of the season is being sold. overpriced.

The latter is what consumers perceive when they have weekly discounts of 20% to 35%, for example, for being members of a bank. Then To assert the full price of your products, the ideal is that the discounts are specific and for a limited time.

For example, what the Nube store offers on rainy days: “EVERY WAY IT RAINED IT STOPPED, SO TAKE ADVANTAGE TO COME TO BUY THE LOCATION WHILE IT’S RAINING WITH A 15% DISCOUNT”.

This message is fun, invites you to go shopping on a day you probably want to stay inside, and tempts you with a deep discount.

3.- Generate unique experiences

Lastly, you could generate unique experiences for your customers. This does not necessarily imply a large investment, it is often more accessible than you think.

For example, you could generate special courses or classes that are of interest to your consumers. The recycled clothing brand Dacal held a workshop in August to teach how to recycle shirts. And so, by sharing knowledge, it offered not only an experience, but also gave tools to its customers so that they can recycle some of their clothes themselves.

But in addition, he was able to transparently show what his work is like and why he has the prices he has, since it involves many hours of manual work, as well as constantly new ideas.

conclusion

So what I suggest is focus your energy on generating strategies not to attract fans to your networks, but to sell more to your existing customers or to new customers.

You can offer special discounts for a limited time, generate unforgettable experiences and even not increase prices.

Anything goes in times of fierce competition to try to win the little money available that customers have to spend on leisure products, such as fashion.

The important thing is to be creative, original and not forgetting to appeal to the customers’ feelings, trying to make them have a good time and feel that they are in an oasis of happiness when they share with your brand.