Advertising products consists of spreading the benefits of the article that is offered through various media and formats. To advertise both physical products and services, it is necessary to know the ideal client and bet on creativity to stand out among the ads we see daily.
If you are reading this article, you probably already have your product or at least an MVP in hand, that is, the minimum viable product that has the essential characteristics to be marketed. Now is the time to invest in advertising to attract potential customers and grow your business.
Next, we share with you:
- What are the characteristics of product advertising.
- What steps do you have to follow to put together your dissemination strategy.
- What are the most used media for advertisements.
- 3 examples that will inspire you to think big and awaken your most creative side.
What is product advertising?
Product advertising is a form of communication that aims to publicize the benefits and benefits of a product or service, with the aim of selling it.
Every day we receive innumerable advertisements, both through traditional media (television or radio) and digital media (social networks, e-mail, applications or websites).
The formats, for their part, range from the classic billboards on public roads to advertisements that appear while we listen to music on YouTube.
This marketing tool seeks to generate an impact, so that people identify and remember the message in a positive way.
It is common to think that advertising a product is a 100% paid action. However, a customer’s voluntary review of the quality of your brand in Google reviews, for example, is a type of advertising that we might consider free.
Now that we understand the concept, let’s see what characterizes to the advertisements of products.
Characteristics of product advertising
Who has not ever passed by a Palacio de Hierro store and said to their companion, “I am totally a palace”? If you feel identified with this or other examples of famous advertising, you probably know exactly what distinguishes advertisements.
We are going to review the characteristics that cannot be missing in the advertising of a product.
1. Seeks to persuade with the aim of selling
This is the main attribute of product advertisements. From it, the message is built that will convince the audience that this article or service is superior to that of the competition, will solve a specific need of the user or, simply, will make their life easier.
2. It has to be original and innovative
The advertising of a product must offer something new for the viewer, if it seeks to generate an impact on it. Likewise, the originality component allows you to differentiate yourself and stand out from your competitors.
3. It must be easy to understand
This is an attribute that must be present in all types of communication for it to be effective. If the message is confusing, it will hardly captivate the people who receive it.
At this point it is worth clarifying that if you know your ideal client very well, the important thing is that the message is easy for them to understand.
For example, if you are advertising a product for millennials in Mexico and you use the word “random”, you fulfilled this characteristic of making an ad that is easy to understand.
4. Use the resource of repetition
According to a study by sociologist Gerald Zaltman in his book How Consumers Think, between 80% and 95% of our decisions are made unconsciously.
In this sense, when considering the purchase of a product, sensory stimuli, that is, our visual, auditory, tactile and olfactory perception, are activated —without us being aware of it.
With this in mind, product advertising needs to use repetition to ensure that the audience remembers the message and is persuaded to purchase the promoted product or service.
4 steps to advertise a product
Before investing time and money in advertising a product, we recommend that you follow these steps:
- Know your buyer person
- Analyze the competition
- Create a short and catchy message
- Select the type of advertising
1. Know your buyer person
That is, the archetype of the ideal customer of your product or service. It is important that you know, among other things, their personal data and how it relates to your business.
From this information, you will be able to establish from the type of language that you are going to use to the aesthetics of the ad.
2. Analyze the competition.
At this point we suggest you check your social networks, including your YouTube channel, since brands usually broadcast the same videos that they broadcast on television through this medium.
Do not forget to check the printed press and, if it applies to you, go around the city to see the advertising posters.
3. Create a short and striking message.
Here you have to pay attention to the slogan and the narrative of your product. The ideal is to establish an emotional relationship with users.
To achieve this, take the opportunity to do storytelling, that is, tell a story in an attractive and sensitive way that makes your audience feel part of it.
4. Select the type of advertising.
That is, choose the formats and means of dissemination according to your audience. You can opt for traditional media such as radio, television, posters, press or go for digital options such as social networks.
We recommend you test, to the extent your budget allows, to invest more in the media with the best ROI, that is, with the best return on investment.
💡 If you want your communications to be effective and captivate your customers, we invite you to read the following article about
18 places to advertise a product
There are multiple options to spread the advertisements of your products. Here are 17 ideas of places to do it:
- Press or magazines
- Radio
- podcast
- TV
- Cinema
- Outdoor (posters, brochures)
- Telephone
- E-mail (discover how to make a promotional newsletter)
- Free Google Platforms
- Google ads
- instagram ads
- YouTube (or vlogs)
- blogging
- Own or third party events
- Online store
Examples of product advertisements to get inspired
To close this article, we selected 4 examples of product advertisements that aim to inspire you to show the world what you are capable of.
1. Heineken: a product that seeks to break stereotypes
In addition to promoting the consumption of its product, the renowned Heineken brewery invites, in 48 seconds, to break down stereotypes.
In this advertising example, not a single word needed to be said, with the exception of the final message: Men drink cocktails too.
- Hi Beauty: use of common humor to publicize its benefits
The Tiendanube takes advantage of content trends very well in a simple but direct way that also achieves recognition and appropriation of its target audience: millennials.
Something to highlight is that they use a simple image and it is in the text of the publication where they talk about their proposal:
10% discount on the entire website with the code: BEAUTY10 😮💨✨
+ paying with Kueski Pay gives you a $350 bonus on purchases over $2,500 👀
Or $700!! On purchases over $3500 ✨🙊 paying in fortnights, no interest! 🤩
And finally, free shipping on purchases over $1200 🥳🥳🥳, better? Impossible.
We hope these tips will help you create successful banner ads and campaigns. And if you still don’t have your own online store, take advantage of the 30 days free offer so you can set up an online store today. It is an easy to use platform that you can get for only $3 MX per day!
Facebook Comments
Disqus