November is a month full of opportunities, both for buyers and traders. With the arrival of The good end and other dates such as Black Friday and Cyber Monday, the Mexican entrepreneurs have a golden opportunity to increase their sales by offering exclusive promotions and months without interest.
Installment payments have become a very common practice over the years and one of the favorite options of consumers for be made of products that can hardly be purchased in a single exhibition.
If you still do not consider the option of offering interest-free months during , a celebration that will begin on November 18 and end on the 21st of the same month, you are losing the battle with your competitors and letting go of potential customers who can become the first to recommend you with his close circle.
What is the Good End?
You probably already know it, but if for some strange reason you are not sure, here we tell you what it is about. He is a commercial program that is carried out annually in Mexico, with the aim of promoting consumption and economic reactivation through generalized discounts on products and services.
Without a doubt, it is an initiative that benefits Mexican consumers by improving their quality of life, while entrepreneurs and business owners have the opportunity to increase their sales for seven days. Pretty good, right?
What are the months without interest?
Since we are talking about the most anticipated celebration by many, it is time to explain what interest-free months are and the importance of including them in your sales strategy.
Interest-free months are a scheme that allows buyers to purchase products that they cannot pay in cash in fixed monthly installments. Generally, these installment payments range from three to 24 months.
When a customer makes a purchase, the bank will take the total amount of the purchase from their line of credit and divide it by the number of months in which they will pay. From that moment, you will start paying monthly without any interest.
As a business owner, digital or physical, You can offer this option at any time. We recommend you take advantage of temporalities, , , , etc. and keep an eye on the benefits that banking institutions can offer their cardholders to attract new customers.
How can I activate months without interest in my business?
Companies like Amazon offer months without interest on transactions with a minimum purchasea strategy that works perfectly to build customer loyalty, offer better prices and always stay ahead of your competition.
Yes, it is very important that you have one installed that has the option to defer payments. Platforms such as Conekta, Mercado Pago or Paypal (just to mention a few) offer this benefit in exchange for an additional commission on each transaction.
For example, if you have Conekta as a payment tool in your e-commerce, you can activate interest-free monthly payments at any time. Just decide the term you want to show (it can be from three to 18 months), minimum purchase amount and that’s it. Your customers will be able to choose this payment scheme and you will receive the total purchase in a single payment.
💡 tip: if your online store is in Tiendanube, you can integrate it as a payment platform with just a few clicks. Goodbye headaches, hello new customers!
Take advantage of the season…
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Why should you offer months without interest in El Buen Fin?
Having a sales strategy that includes specific actions in the short and medium term, such as offers, and other benefits for your customers, will help you stand out from your competition.
As we already mentioned, The Good End is one of the best moments to promote your brand in the digital world; For this reason, we recommend that you include the interest-free months option in your planning and consider the commissions generated by this function.
Create your online store and sell at the Good End
5 reasons to offer months without interest in your online store
- Capture potential customers. How many times have you decided to buy something in a certain store just because it offers the installment payment scheme? Surely many. Therefore, put yourself on the consumer’s side, think about their economy and do not hesitate to incorporate the option whenever necessary. In order not to affect your earnings, just like Amazon does.
- Increase your sales. With interest-free monthly payments, your customers will be able to buy more products at the same time. Increasing the value of the average ticket will be of great help to enhance your brand.
- You will have the money in a single exhibition. No matter what term the buyer has chosen, most payment gateways will deposit the total purchase minus the commission in a single deposit.
- You will offer various payment options. Today more than ever people are looking for ease to buy online; If your business accepts credit cards from the most important banks in the country and you add to that the benefit of paying monthly without interest, they will choose you before the competition.
- You decide the terms and the bank takes care of the rest. With just a few clicks you will be able to configure the financing plan that you will offer on your website with a cart and the banking institution will be in charge of making the payment each month. Yes, it’s that easy and without headaches.
conclusion
The race to sell online is one of resistance and the winner will be the one who has a strategy full of options that facilitate the customer’s shopping experience. Therefore, if this Good End you want to stand out from your competition, do not hesitate to incorporate the months without interest as a payment option.
For many, just thinking about it fills them with fear, but as we have already explained, it should not be an impossible mission, on the contrary. Thanks to the advantages offered by online payment platforms in our country, Incorporating this financing plan is becoming easier to increase the average ticket.
Offer months without interest and become a successful entrepreneur during the strongest time of the year!
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