the boom of the marketing of digital products brought with it new challenges for online business. Within them, a key issue to be successful is the good practices that this type of sale needs. Today I am going to delve into one of them: delivery of digital products. How is the best way to do it? Let’s see it.
Digital products, a growing trend
digital products are items that are not only sold online, but also delivered and consumed online.
Some examples that are most in demand today are:
- ebooks
- virtual consulting
- Presets for
- Gift certificates or cards
- downloadable designs
- Digital art
- Licenses (for example: software)
- Insurance (for example: travel)
- electronic journals
- webinars
Why is it a trend that is growing more and more? The digital goods market has a long list of Benefits. Some of the most important are:
1) Scalability
You do not depend on your time, which is limited, to be able to continue selling. For example, to give a face-to-face course, yes or yes you need to be physically in the place and that limits you to how many you can give per day or week. In contrast, a recorded online course is unlimited in terms of its operation.
2) There is no quota or space limit
Digital products do not have stock that can end or with a certain space that fills up and no more people enter. Your sales have no limits.
3) Times get shorter
Both the production and delivery of digital products enable shorter times since they do not depend on manufacturing with physical factors. This allows your production and sale cycle to be faster and you can see a return on investment in less time.
A good digital product delivery experience
At first, one would think that the sale of digital products is easier because the entire logistics process of packaging and dispatch is saved. And it is true, as I mentioned before, there are many steps that are not necessary unlike physical products. But despite that, the good experience in the process of purchasing and delivering the product is just as relevant.
Why is it so important to offer a good experience in the delivery of a digital product?
Let’s think of it in the “traditional” way: when we make a sale of a physical product, beyond meeting delivery times, it is a opportunity to provide an experience that somehow delights the consumer. For example, with methods like the personalization of the content or a surprise with your product.
These types of tactics will ensure that the customer is not only satisfied with their purchase but also wants to buy from you again, you can build loyalty and even become a promoter of your brand by recommending you to their acquaintances.
The same goes for the delivery of digital products. Only in the case of these, the means of delivery will be an email with all the information to download the product.
What are the keys to effectively deliver a digital product?
So, when putting together a shipping strategy for your downloadable products, it is important that you keep these key points in mind:
- Automating the delivery of digital products
On the one hand, there is an issue of speed that accompanies a better shopping experience. There is an indisputable reality: once we touch the “buy” button, we anxiously wait for the product to arrive as soon as possible. This happens for both physical and digital products.
So, an automation strategy in the emails that deliver downloadable products will help a lot so that sales reach the hands of customers as soon as possible.
But in addition, it will avoid human errors (always unavoidable) and will save time, the most valuable resource today, to dedicate to other areas of the business.
How can you get this? If you have a Tiendanube, I have good news! with the app your store’s sales are synced with their system, so you can automatically ship your digital products once payment is confirmed.
Do you want to know more about MagicShare? The Tiendanube Straps.la tells you about the excellent results it obtained!
- An efficient email delivery
A second key point to keep in mind when delivering digital products is that the email that the customer is going to receive has to be of quality.
What does this mean? Like the type of packaging and the care or assembly instructions that come with a physical product, this email must represent your brand and clearly inform what the next steps are to follow to download the product. Here are some tips to achieve it!
Tips for creating the best deliverable emails
Now that we know the importance of that email that “delivers” the purchase to the customer, let’s see How can that brand experience be improved? and what are the best tips to create it.
1) Include a clear name and a clear subject
In the sea of emails that we receive every day, it is important that we can be clear when defining what name and what subject our product delivery email will have.
The name should be directly related to the brand (for example, “Tiendanube” or “Jacky de Tiendanube”). And the subject is key that indicates the content of the mail (for example, “Your ebook is waiting to be downloaded”).
2) Reflect the brand identity on a visual level
A second important point is that you can customize your delivery mail with your aesthetic. Your logo, your colors, the type of images you usually use, gifs, videos, etc. This will make your client continue “living the experience” of your business, also in the delivery of your product.
3) Maintain the “voice” of your brand
Another way to personalize the delivery email and maintain the continuity of the spirit of your project in the purchase process is for the text of the email to have the “voice” of your brand.
That is, that it reflects the style in which you communicate with your audience in other contact channels (be it social networks or the store, for example).
4) Include a clear call to action
It is essential that this email has clear instructions on the steps to follow to download the purchased digital product. For this, you need to have a call to action that is visible and clearly understood.
A button is usually the conventional format as it visually draws the user’s attention. I also recommend keeping the text of that button simple, short and direct. For example, with expressions like “Download”, “Download my product”, etc.
5) Attract them for a next purchase
The same apply when delivering a digital product. Do not miss this opportunity to offer some benefit that tempts them to buy again in your store. For example, include a discount coupon for an upcoming purchase.
6) Invite them to follow communications
Take the opportunity to invite your client to stay connected by other means. It is key that you can generate an online experience that fosters closeness with your consumer, just as if you were serving him face to face.
Some examples of this are:
- Suggest that they start following you on where you have a presence
- Encourage them to subscribe to your newsletter so they don’t miss any of your brand’s news and promotions.
- encourage the feedback: the feedback you may have from your customers is pure gold! You can use that information to make changes to your products or create new ones. Take every opportunity to ask, for example, what things they would like to see in future installments or what they think is missing from a collection.
The evolution of the market for digital products
The sale of digital products is a phenomenon that is here to stay. A new type of online business that continues to grow every day. That is why we are going to find more and more offers of this style on the market.
The brands that can differentiate themselves with the offer of a good shopping experience are the ones that will remain in the first places. And delivering those products from a quality download email is an essential component that will help you stand out and stay in the minds (and hearts) of your audience.
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