In recent years and given the circumstances that surround us, more and more stores have been forced to move to the digital world. We are not just talking about large stores that in a certain way can afford it, no, but of all types, sectors, sizes… The present, without a doubt, is online, to make life easier for customers (and increase sales). .
Consequently, we see how stores significantly increase their online catalog, expanding their product and even sector, thanks to the management facilities and advantages offered by eCommerce platforms.
Catalogs that cover an infinity of products and that, in many cases, can drive the customer crazy, if they are not properly organized. It is already known, the more precision and facilities we give to online users, the greater possibility of purchase they will have. And here, an advanced search engine that facilitates the finding of products is vital.
A search engine with a custom system and headless integration
It is for example the case of eCommerce healthy Y zero waste nº1 in Spain, which currently has a catalog of more than 70,000 products and in a very simple way.
This online store has a custom system with integration “headless”, separating the front end of back end, getting updates instantly. And it is that since they installed the Doofinder advanced search engine, according to what Noelia Llorens, CMO of Planeta Huertothey have only experienced improvements: “We didn’t have full control over the search criteria. After implementing the tool, the navigability between filters and sorts is clearer. Now we get better search results.”
Indexing via API management
In their case, their almost infinite product catalog is indexed via API and not data feed, which makes it easier for them to dynamic integration, fully automated and 100% real-time. And what does that mean for customers? Greater speed when searching for a product, since as soon as you start typing, you get updated and personalized results to buy, literally, “at the click of a button”.
In other words, it detects every change in your catalog and updates it on the spot, so users always receive correct product and price information. The result is the decrease in the rate of “no results” less than 0.2%. You know, that dreaded message that appears on average 15% of the time and that makes customers leave without buying anything because, apparently, you don’t have it… Or your standard search engine doesn’t find it right.
And it is that thanks to the efficiency of their advanced search engine, they have managed to raise your conversion rate to 21%, on the use of the search engine. That is, customers more easily find what they are looking for and end up buying.
Planeta Huerto experience with its advanced search engine
And from all this, what their CMO, Noelia Llorens, highlights is vital to understand what the inclusion of this SaaS tool in their eCommerce has meant to them: “The use of the search engine not only offers a clean and complete user experience, it also keeps key elements highlighted: home, logo, account and cart”.
Something that is very noticeable in the final numbers that they maintain as a reference today, with a of 54% and an increase of 8% of permanence on the web. The result? More than half of users searching the web are clicking.
Very interesting data that leads you to rethink that if you still do not have an advanced and predictive search engine in your online store, you are losing sales. With Doofinder’s advanced search engine, the good thing is that you can install it in less than 5 minutes on all eCommerce platforms, such as Magento, Shopify, PrestaShop, woocommerce, etc. If you feel like trying it out, they have a .
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