One of the most relevant factors to boost online sales are images, since it is the first thing we look at, either when performing a search or when accessing a product file. But beyond correctly reflecting what that product is like, there are specificities of each eCommerce What should you take into account to get the best results? It is the case of the product images on amazonwhich we will talk about in this article: do you know how to optimize them?
A complete guide to increase sales thanks to product images
In order for you to know what product images should look like on Amazon, Ecommerce Photography has shared complete that will help your images meet the requirements of the retail giant while helping you to increase your sales.
These are some of the recommendations that this guide shares with us so that any seller on Amazon can improve their sales with their images, however, the guide also offers simple and practical recommendations to improve your images on other marketplaces such as eBay, or El Corte Inglés among others, so we recommend you download it from the following link:
This is how product images should be on Amazon
In the case of product images on Amazon the main image is the one that will have the most relevance to encourage the sale. Of course, the retail giant asks a series of requirements when uploading the images:
- faithfully represent to the product, and show only what is for sale.
- All models must be standingrule that can be skipped if your models are babies.
- The main photographs must be images of the product with White background.
- They must not appear with accessories that are not included in the sale, or text that is not part of the product, such as logos, watermarks or image overlays.
- They must have a minimum height or width of 1,000 pixels to be able to zoom, preferably the square format.
- JPEG, TIFF, or GIF file extensions are acceptable, though the preferred format is JPEG, and animated GIFs are not supported.
- It is recommended to have multiple photos of the same product since more images and views help the consumer to have more information and clear up doubts.
- The product cannot occupy less than 85% of the image frame.
Having said that, you should know that There are 7 visual holes to show the user the product images on Amazon, and how you use them will be part of your strategy. You can include: product photos, use photos (with models), ambient photos and 360° photos, but also infographics and product or brand videos.
product photos
Of course, these are the most common photos used by most sellers: a product photo with a white background is normally used as the main image. Remember that it has to be very descriptive by itself since this will be the one that makes the user enter or not enter the product page.
It’s recommended that the product looks real and that it fully matches its description. You can consult the user FAQ to choose what the product photo will look like to help solve common doubts visually.
photos in use
These are the product photographs that are taken in your environment, that is, with models that help the user know how to use the productand of course, they also boost conversion.
Photos in environment
these photographs show a real scene of how the product is used, its environment, help explain its size, use, and put them in context.
360° Photos
these photographs help the consumer to have a more complete view of the product, For this reason, it is more common to find them in the Amazon files. In the thumbnail you can see the 360° symbol and clicking it brings up the image popup to interact with it.
infographics
This is a perfect resource for give additional information that consumers may need. For example, how big is the product, or what type of connection does it have, what is its weight, the ingredients, etc.
A very important fact is that you should not add to these infographics no , Amazon Prime or “Best Seller” badge as they could penalize the account.
If you include text in infographics, try to include as many languages as possible, as well as measurements or weight (centimeters and inches, for example). To help you improve them you can use icons or symbols understandable in any language.
Videos on Amazon
By default the video will be placed in the last of the 7 available places. ANDThis video can be oriented to the product or to your brand, but remember that the MP4 file that you upload will be unique for all countries, so the best thing is that don’t have speech so that there is no conflict with the language, unless you integrate different subtitle files.
A+ Chips
these chips allow you to add extra content of your brand or productintegrate images, videos and texts that add and give more information to the consumer or even offer more branding. To be able to integrate an A+ File it is necessary to be a registered brand or seller on Amazonand there are 5 different templates to choose the design.
Other recommendations about product images on Amazon
- Although in Spain the official store on Amazon they are not yet very visited, in the US they have much more use. These own brand pages can create an authentic website within the great marketplace, with its own navigation funnel and different pages. In addition, in these stores you can upload videos, images and texts and they are used as a landing page for campaigns.
- Another point to consider is the packs: many sellers choose to make product packs since it is not very profitable to sell items for less than 10 euros because they run out of margin, however, the image has to explain that it is a pack, and what it includes. Finally, if you sell customizable products, you must make it clear in the image where the personalized element will be located on the product.
- Although this possibility does not yet exist in Spain, in the United States it is already possible to broadcast live videos from Amazonto promote certain products, which will give these videos great potential.
- Similarly, augmented reality has been integrated to place a product in certain spaces, and help consumers to have a clearer idea of how the product will look in their home.
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