The facebook advertising it is a marketing action that can be oriented to many objectives. It is about launching a campaign, promotion or advertisement to increase your reach, spread your products or services and much more! With this information you will be able to set up an irresistible Facebook Ad and boost your business.
The indicate that Facebook has more than 2,740 million active users per month and worldwidebecoming the most preferred social network by people, even before Instagram.
Therefore, advertising on Facebook is key to publicizing your brand and getting potential customers. Of course, you will get better results if you integrate your with your online store.
But how to start? Setting up your advertising account. It is very easy and fast, look!
Facebook Ad Account Setup
To get started on Facebook you need to create an ad account. For that:
- Enter this site to (it is required to be logged into Facebook or create an account to access).
- Fill in all the requested information (account name, time zone, currency, etc.) and click on “Save changes”.
- Next, configure the , that is, those people who are going to be able to manage it. I also chose the notifications you want to receive in your email and select “Save changes” again.
- Finally, add the billing information and chosen payment method, and that’s it! Your Facebook ad account is already active.
Remember that each Facebook Page (fan page) has only one account available but it can be managed by different users.
Tool to manage your advertising on Facebook
The tool for all management related to your ads on Facebook is the Ads Manager. We tell you what you will be able to do with it, its most important functions and the advantages that distinguish it.
The is the basic tool for creating and managing campaigns within the social network. It is an “all in one” for manage campaigns, schedule when and where they run, and track campaign performance.
Its main advantages:
- It has 100% of the functions and capabilities of Facebook Ads.
- Allows access to advanced statistics such as Frequency, Reach, Cost per Result, etc.
- Multiple campaigns can be managed simultaneously.
But it also has some disadvantages:
- Consumes a lot of web resources (this makes it perform poorly on slow internet connections).
- Its mobile version is limited (mainly in audience segmentation).
Disadvantages notwithstanding, learning how to advertise on Facebook can certainly take your business to the next level.
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Objectives of Facebook advertising campaigns
Once you have your ad account set up, it’s time to get started on Facebook. But first, it is key that you define with what objective are you going to create your campaign: Are you looking for brand recognition? Do you want to drive traffic to your online store? Or, instead, is your goal set on getting conversions?
Defining your objective will help you measure the results of your action, and Facebook proposes the following:
So, you know, before you invest any money and start advertising on Facebook, define the objective of your campaign!
Bonus tip! Whatever objective you have selected, graphic support is crucial to attract the attention of your followers. As the Product photography is a very important topic for any undertaking or business, we have developed a special guide for you:
What is the ‘Boost Post’ button?
Surely you have seen a blue button with that legend in one of your Facebook posts, right? It is a option provided by this social network to advertise content directly.
Just by pressing the button, you can spread your publication budget and duration. In this way, you have the option of obtaining more visits to your profile or online store, as well as the possibility of reaching new users or .
However, while it may take a bit longer, creating your ads from Ads Manager will allow you to achieve better results because their goals are much more specific.
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We hope that this guide to advertising on Facebook will be useful to you! If you sell through your marketplacehave you thought about complementing this channel with your own online store? At Tiendanube we offer you a 30-day free trial so you can get to know all the benefits of our platform.
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