doHow to create a brand name for my business or company? It is a doubt that many people have when they start their entrepreneurial path. Branding is the process of associating a name, image, and reputation with a thing, person, service, or idea. Therefore, it is important to take the time to think carefully about the right name for a brand, but also for a product or service because, ideally, it will last forever and ever. On this occasion, we are going to share important aspects and tips to name a company. Let’s start with the following thought:
- Is the name original?
- Are you already registered with the Mexican Institute of Industrial Property (IMPI)?
- Does the domain exist for the website?
- Is it available on social networks?
- Is it very difficult to write or remember?
All these well-thought-out details will help make your brand as homogeneous as possible across all mediums and, therefore, easier to find. It will also prevent you from facing future problems such as lawsuits.
The importance of choosing a good brand name 💡
As we have already mentioned, the strategy to create and choose a brand name is one of the most important parts of the process of creating a brand or company and should not be taken lightly. After all, the name will not only be how people identify your business, but it is also an opportunity to differentiate yourself from the competition and create affinity with your target audience; this is the first step for your strategy branding or brand recognition.
If you want to stand out from your competition and position yourself in the market by communicating the personality of your businessit is important that you know this:
The strongest brands achieve, through emotional connections with their customers, that their names are remembered beyond the attributes of a product or service itself.
Let’s think about famous people who changed their original names, do you think they just did it for fun? Of course not! They did it strategically because they knew that in this way they would achieve a greater impact on the audience.
Let’s see some examples of impressive names… you’ll be surprised!
- Farrokh Bulsara is Freddie Mercury.
- Ralph Lifshitz is Ralph Lauren.
- Annie Mae Bullock is Tina Turner.
- Gordon Matthew Thomas Summer is Sting.
- David Robert Jones is David Bowie.
- Allan Stewart Konigsberg is Woody Allen.
- Norma Jean Mortensen is Marilyn Monroe.
- Steven Victor Tallarico is Steven Tyler.
- John Michael Osbourne as Ozzy Osbourne.
Surely this caught your attention! So let’s go with the main tips that can help you choose the name of your brand. Afterwards, you can buy the domain and start working on the design and branding to create your online store. 😉
Considerations prior to choosing the brand name
Before you start thinking about a name or how to choose a brand name, it is ideal that you have some information ready to move forward with the basics and get better results from this complex creative process:
- Have clear goals
- Identify your ideal client or buyer person 👨🙋
- Define your identity and essence 👑
Now we explain each of these elements.
1. Have clear goals 🔎
To begin the process of creating a brand name, it is extremely valuable to be very clear about the objective(s). Just looking to name your company? In addition to this, would you also like to advance the name of the products, services and categories? It is important to create a brief with the general lines of what you hope to obtain at the end of this process. Similarly, define the people who will be involved in this important decision, whether they are partners, trusted employees, specialists in branding Y namingand so on.
2. Identify your ideal client or buyer person 👨🙋
It is very difficult to promote a company if you do not know who you are targeting, so choosing an attractive name will be more complex. Hence the relevance of having a buyer person or ideal client. With this profile, you will know the personality of your users, their tastes and interests. In this way, you can put yourself in their shoes and choose your name from the perspective of your customers.
3. Define your identity and essence 👑
What do you want people to think of when they remember your brand? These concepts can be found in the vision and values of a company. Personality is part of your brand identity too. These elements will be of great help to keep your brand consistent and not lose the focus of attention.
Do not miss it!
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5 characteristics to create a brand name
In addition to differentiation, there are basic characteristics that every name must have. Here we tell you what are the 5 essential characteristics to create an impressive brand name:
- make it unique
- keep it short and simple
- Provide a positive image for your brand
- make it enduring
- Make sure it’s adaptable
Let us explain this to you a little more in depth.
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1. Make it unique
If you have the same or similar name as another business, it is very likely that the audience will confuse them and associate your brand with a category that may not have any relation to yours.
Worse yet, having the same name as a trademark that is already registered could cause you a legal problem. Before choosing it, make sure that it is not registered with the (Mexican Institute of Industrial Property) and register your brand in your name so that no one else can use it. In this post we tell you.
2. Keep it short and simple
A brand name with few letters is easier to remember. Therefore, when creating it, consider that it has to be able to be pronounced in such a way that you do not have to spell it every time someone asks about it.
It often happens that once you choose the name of your brand, you are so used to saying or writing it over and over again that you end up forgetting that it may not be as easy and intuitive for your potential customers.
Also, remember that despite living in a world where the internet reigns, word of mouth is still one of the most important means of dissemination, for this reason, try to ensure that people can communicate your name without difficulty.
3. Provide a positive image for your brand
The image you generate for your brand is very (very) important, and it has to be aligned with the choice of name for your business.
Although the name itself does not have to literally tell what your company does, you can with graphic elements that support the essence of your brand (what it does, its values, philosophy, etc.). Make sure it represents the desired image for your brand.
It will surely help you:
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4. Make it durable
The name of your company has to overcome (yes or yes) the test of time.
Consumers like to see that products and services are renewed, but they will always look for strength and consistency in brands, and this is achieved with a company that provides trust and security.
5. Make sure it’s adaptable
Keep in mind that, if you are going to have an online store, the name of your business must be designed in such a way that it adapts correctly to all your communication channels. This means that it must be able to adapt (as we already told you at the beginning of this post) to a good web domain, social networks, etc.
What do we mean by that? Perhaps the name you love so much for your brand is already being used in a domain and that may force you to change it. Can you imagine creating your name and discovering that someone else already has the ideal domain for your brand? There are many problems around this situation, but you better avoid headaches 💆.
Learn more…
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How to create a brand name: 3 keys
Now that you understand the importance of the brand name and know what the essential attributes are for it to be effective, it’s time to get to work! These are the steps to create a brand name:
- Ask yourself: what drives your business? ❓
- Brainstorm (brainstorm) 💭
- Review, ask for opinions and select a winner 🎯
Here we explain a little more each of these steps. Take a look at them!
1. Ask yourself: what drives your business? ❓
For most brands, the goal is simply to create a descriptive and memorable name. But before considering a verbal identity for your company or product, a brand must first define what is the promise they will make to their customers and what makes it unique.
Some of the questions you should ask yourself in relation to your business are:
- What is the purpose of my company?
- How are we different?
- What are our advantages over our competition?
2. Make a brainstorming (brainstorm) 💭
Write on different pieces of paper words and phrases that characterize your business; if you prefer to do it digitally you can use free tools like or , or simply make a list in your favorite word processor. Do not deprive yourself of writing what you feel necessaryhowever ridiculous or simple it may sound.
Any word or phrase can trigger other ideas that can help you create the name.
The brainstorming it is characterized precisely by not analyzing each thought, but rather it must be an action that lets the imagination flow.
Once you have the list of keywords and phrases, you are going to have to filter many of them to obtain a shorter series with names that are simple, recognizable and easy to pronounce.
If at the moment you are not sure what you chose, we recommend that you pause the process and return to it at another time, to rest and clarify ideas.
3. Review, ask for opinions and select a winner 🎯
When you are ready, make sure that what you have chosen complies with the aforementioned and, most important of all, check What do you associate that word or phrase with when you read it?.
An exercise that helps to get better results is to try that name. Contact friends and people who fit your consumer profile and ask them what they think of the name. This can also help you clarify the picture. You can offer something in return so that they are sincere and take it seriously, the important thing is that you let them know that their opinion will not hurt your feelings and will help you to get as close as possible to what your consumers will think of your brand. These types of user tests are developed by companies and are very useful for putting yourself in people’s shoes, as well as determining the success of a product, softwareetc.
How to choose a brand name?
If you are in the process of choosing the name of your brand, to select the best one for…
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