Let’s see first of all why it is important to have a good in Prestashop.
You have spent hours and hours of work and you already have your eCommerce working. You have opened your Google Ads account, your channels and you have even invested in a PPC campaign with one of the most popular platforms; and you start getting visitors.
Months go by and you do your periodic review in Analytics and, what seemed natural at first, begins to be worrying; You do not receive visits if they are not paid or referenced, so it is impossible for you to obtain benefits from your online store since the investment cannot be very large.
It is very difficult to expect a digital business to work simply by following what someone tells you or following the basic advice that you can read in many publications to guide you on how to install the CMS, since the result will normally be very poor, and what we want is to have a good SEO in Prestashop that guarantees us many free visits.
Good SEO in Prestashop, a problem of being small
If you have a large and heavy eCommerce, this article may not be for you. Your store already has a specific weight in Google and in a natural way and almost without realizing it the trinomial title-url-metatitle You will already have good results. But the reality in our country is that the vast majority of stores are small, with barely a thousand products, and if they also belong to a manufacturer brand, this number is further reduced, sometimes not exceeding a hundred by much.
But still there are many things you can do in your store to achieve good SEO in a Prestashop store.
In order not to lengthen this publication excessively, I am not going to go into the details of how to carry out those actions that require some modification of files or the like, there are enough tutorials on the web so that it is not difficult to find how to do it.
1. Brand overlap
One of the good habits, or not, that Prestashop has is put behind all page titles the name of the store. This often creates a situation of some overlapping. Overpositioning occurs when we find some repeated keywords in a large part of the pages that make up a website or online store.
You might think that’s a good thing, but it’s not always the case. Imagine that your company is called Nonsense Limited, Inc., that nobody knows it by this name, and your best-known product is the Acme 2100. In that case, it is normal that you are not interested in that overlapping, so that name is eliminated of the page title.
2. Photos have information, and it is important
If you are using the version 1.7 of Prestashop, to get a good SEO you have to give information to the product photos. For this, this version includes a box in the main tab of the products that appears when we load an image, and there we can indicate if it is the main image. It also offers us a space to write a text. What many people do is repeat the product title, something that will seem inherited from Prestashop 1.6, but it is advisable to put some additional information that describes the product.
For example: Let’s say we have our previous product, the Acme 2100 Extender Pro Megaleitor. Normally this will be what we put in the product title, and what in previous versions of Prestashop would appear as complementary information in the images, just a product name. If you fill in that box called Legend and you put Acme 2100 Extender Pro Megaleitor Red Staple Remover You will be providing more information to Google than it seems, since Prestashop uses this text as an “alt” tag when displaying product listings and as a “title” tag when you are inside the product page.
3. Improve your search result
What you want most with your eCommerce is that people who are browsing and looking for a product to buy They find you before your competition. To do this, the information that appears in your search result, the tab on the page that Google puts in the list of results, has to be optimized for the keywords that you are most interested in working on.
If you only fill in the usual data (product name, Summary and Description), Google will generate the information it shows automatically based on the content of the pageand that, normally, is not the best thing.
Fill in the Meta-title and Meta-Description fields of the SEO tab, looking at the sample that Prestashop shows you to check how the result would look. To decide what to put, think about what would make you click on your result instead of another.
4. Adapt the URL to your needs
The URL is one of the great forgotten SEO in Prestashop, among other things because you don’t have to do anything to generate it, since the CMS does it automatically, but it has a very important value.
In the same SEO section of the product sheet where we have modified the meta-title and meta-description there is a field called friendly url which will be filled with the title of the product changing the spaces for hyphens.
If we continue with our example of the Acme 2100 we will have to reinforce the results for those who search directly for the name of the product and those who add the words Staple Extractor in front of it. You have already seen that I have put the name of the product without that description added in the title of the product, so the URL proposed by Prestashop is acme-2100-extender-pro-megaleitor.html, but that I have included them in the legend of the picture. Adding them to the URL would give them even more weight, leaving the URL as staple-extractor-acme-2100-extender-pro-megaleitor.html.
5. Simple URL
This is an issue that divides the entire community, and to achieve good SEO in Prestashop we must opt for one of two possibilities that we are going to find in three points to create the perfect URL.
The first point is whether or not the URL can contain subdirectories. For you to understand, is it better mystore.com/staple-pullers/acme-2100.html either mystore.com/acme-2100.html?.
The standard says that the second option would be correct, among other things because it is shorter, but my experience tells me that the best result is obtained with the first one, working it well. A good preparation and organization of the store’s category scheme can allow us to attack more keywords if we create a URL of this type, mitienda.com/material-de-office/extractor-de-staples-acme-2100.html. In a single blow you have managed to place four keywords; the name of your eCommerce, stationery, staple remover and Acme 2100. Not bad right?
The second point is the Prestashop custom of put the article code in front of the title in the URL. Here the norm says again that it does not cause any problem that this number exists, but there is another vision of the subject that advises to remove it for a reason; the URL will be shorter so the keywords of this will be placed a few characters before, with which it positions a little better… and everything influences.
Finally, on the subject of the URL, it is whether it has to end in html, without anything or in a forward slash (/). Here there is no doubt the best results are obtained with the .html.
6. Categories position
Includes text in the description of the Categories. Do not go overboard with what you write, because if it is too long you will annoy the visitors of your page, but include between 100 and 250 words with few paragraphs will help reinforce the most interesting keywords.
7. Use as light a theme as possible
The design is more fashionable than ever, but the light positions more. The best themes are not those that are the most beautiful, but those that are clear, attractive and, above all, fast. There are many themes available, and many even include their own modules that replace those of Prestashop, offering greater features.
And remember one thing, the most searches they will go to your products, not to the homeso you can create an index page with a lot of content and a little slower to load, but clean and lighten your product files as much as possible.
One last piece of advice on this point. The best themes in terms of capacity, versatility and speed are usually found more outside the Prestashop store than inside it.
8. Optimize the use of modules
Time is vital so that visitors do not leave us quickly, so each page must load as quickly as possible. Deactivate all the modules that you are not using, even uninstall them, but do not delete them, you may need them tomorrow.
Prestashop also includes several modules designed to give us information about sales statistics. This information is often unnecessary or redundant if we take control of our store in an external management program. In these cases, also deactivate those less necessary.
There are even some themes that incorporate improved versions of the modules that the CMS itself brings. To get a good SEO in Prestashop, if you are not going to need those improvements, use your own instead of the theme’s.
9. Choose natural keywords for content
Many times the most difficult thing is to decide which keywords to choose to complement the main ones, which in an online store will logically be the name of the products, especially if we attack one but the answer is in your mouth.
record yourself talking how would you ask google short to give you your products as a result, and there you have them. Start by reinforcing those search phrases between 3 and 5 words, and when you are writing the content add 2 or 3 more.
10. You are done. Start again
Well, that, what everyone will always tell you about SEO, when you’re done, start over, but keep one thing in mind, decide your URL very well the first time and never touch it again otherwise you will disable the links both your own and from other sites.
I hope that these tips will be useful for you to achieve good SEO in Prestashop and position your store where you want; where it brings you customers.
PS: A piece of advice. Whenever possible, put the EAN13 code, the barcode numbers, on the product sheet. If the theme has the option, activate it, and if not, add it as a text, trying to add the Rich Snippets tag. It is not something that is used much in a quest, but you will have an advantage on those occasions when it is.
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