More than and rising: the importance of Instagram and the position it has earned as one of the most used in the world is undeniable, and this has made it a highly functional platform for any marketing strategy. However, in order to get your content to your target audience and create real opportunities for them to engage with your brand, You must know how to do on Instagram.
Although until recently the social network only showed results related to hashtags or user profiles, since the beginning of 2021 it was added an update that includes keyword searches, so now it is much easier to apply SEO strategies on Instagram so that users find posts related to the topics of their interest. This search will soon be enhanced, as Instagram CEO explains:
“Search was originally created to help you navigate Instagram. Soon we will release a series of enhancements designed for inspiration and discovery. These changes make Instagram search is more than just a way to find accounts and hashtags. We are moving towards a full search results page experience which makes it even easier to delve into your interests.
The keywords you can use to search for content are expanding. Currently, we focus on getting keyword search results in English and we will add support for other languages in the future.
We’re also improving search results for exploration. For example, your search for “space” will also show you photos and videos related to space. This is especially helpful when you don’t have an exact username or hashtag in mind when searching for a certain topic.”
The elements that Instagram takes into account when showing results
The CEO of Instagram also wanted to share with all its users how the search works in the social network, being its main elements:
The text, the main key for search results
By shedding more light on how to do SEO on Instagram, Mosseri tells us that the result will be based primarily on the words that are entered in the search section.
“Suppose you are interested in finding images from space. When you tap the search bar on the Explore page, the first thing you see is your recent searches. As you start typing “space”, Instagram will show accounts, audio, hashtags and places that match your search text. In this case, results like @space and #space will appear because they include the word in their name or description.
The text is the most important signal for the search, which is tried «match that text with relevant usernames, bios, captions, hashtags and places”. However, it is not the only factor that you should take into account to do SEO on Instagram.
user activity
To show you the appropriate results, the platform also takes into account the accounts you follow, the posts you’ve seen, and how you’ve interacted with the accounts in the past.
“We typically display accounts and hashtags you follow or have visited more predominantly than those you haven’t interacted with”Mosseri stated in his post.
Information about search results
Of course, on more than one occasion there may be many potential results to offer, so Instagram will take into account your signals of popularitythis means the number of clicks, likes, shares, and followers for a particular account, hashtag, or place.
Recommendations of Adam Mosseri to do SEO on Instagram
According to the CEO of Instagram, these are best practices for your content to appear in search results on the platform:
Choose a suitable profile name
The username has a lot of relevance to appear as a suggestion in searches. Use a profile name that is related to the content of your posts so that they can appear relevant in searches.
Secondly, if your fans or friends recognize you by a certain name, you must include it in your user profile or your account name.
Keywords
Do not forget include relevant keywords and locations in your bioespecially if your account is specific to a location, such as a store that works in a certain area, making it easier for people in the area to find you.
Hashtags in subtitles
For a publication to appear in search, the recommendation is to include the keywords in the title and not in the comments.
In short: Instagram SEO tips
Beyond keywords and hashtags, these elements will help you position your brand on Facebook’s visual social network:
1- Optimize your Instagram account
One of the main keys to improve your SEO strategy on Instagram is your profile. You must not forget that the name must be the same or very similar as in other social networksso that your followers find you.
As profile image choose a photograph that fully represents your company, be it the logo or product, plus you should not forget that the quality of the image reflects the quality of your company, so forget the pixelated images.
In the biography you must include secondary keywords, as well as a link to your website. You can also include a call to action. Don’t forget to keep your profile public and register your account at .
2- Your hashtags are keywords
By adding different or specific keywords, you will increase your chances of attracting a wide audience, and not just people searching for just one of them.
3- Captions on images
Creating attractive titles is essential in each type of content and Instagram is no exception. The right title will not only catch the attention of users but will also help you appear in search results.. So in the same way that you optimized the account, you will have to do it with the subtitles in the posts.
4- Don’t forget the alt text
This feature allows users to write captions for photos, specifically designed for visually impaired users, this feature also allows you to optimize your Instagram SEO strategy. To access this function you must select the tab “Advanced settings” at the bottom and then choose the “Write alternative text” option.
5- SEO in your stories
Every time you upload or livestream on stories, the app will notify your followers. You must not forget that in each of these videos you can add hashtags, text and emojis and even link to your external website, your blog or any other page you want.
6- Analyze the competition
Instagram search will also allow you to know which are the publications that your target audience likes the most, and with this, in addition to promoting the appropriate keywords, you will also be able to find new users who will be able to follow you and interact with your brand.
7- Analyze your results and adapt your strategies
As in any marketing strategy, The important thing is that you manage to analyze which are the contents that have given you the most results, and if your current strategy helps you achieve your campaign goals.
You can use Instagram Analytics tools such as or with which you can carry out a clear analysis with automated reports and know the performance of your publications and campaigns on the social network.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus