Instagram is, without a doubt, an excellent platform to find potential clients. For this reason, it is important to correctly configure your company’s account on this social network.
Having a professional (or company) account will allow you to show yourself to your followers as a trusted brand and, in turn, you will access the additional features that the platform offers exclusively to businesses.
In this post we are going to tell you, step by step, how to open an Instagram account for your company, how to set it up from scratch and how to edit it to start your on this network.
Let us begin!
Importance of Instagram for a brand
In Argentina, you have to spend 17.3 hours consuming its content. Therefore, if you want your business to have presence and visibility on the internet, we recommend opening an account on this social network.
Another aspect that makes Instagram a relevant platform for your brand is its 100% visual nature, which allows you to share images and videos, tag products and connect them with you to sell more. In other words, it is a modern version of a catalog or an interactive showcase.
On the other hand, you will be able to offer a better shopping experience to your customers, since they have the facility to see something they like, know its price instantly and click to buy it directly from your virtual business.
Do you need to go to the first steps in the social network?
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Differences between a personal and company Instagram profile
Instagram allows companies to have a special type of account to promote their business and offers these functionalities:
statistics
In this space you can observe the interaction that people have with your publications. You will know how many people saw your videos, if they “liked” any content and shared or saved any publication.
In addition, you will discover the , according to the data of your account.
Promotion of publications
As in Facebook or Google, with you will be able to promote your publications. That is, pay advertising so that your photo or video reaches more people. In this way, your reach will be increasing and you will get quality followers.
đź’ˇ Access more information about .
Activation of Instagram Shopping
It is the star functionality of the company account. This is the Instagram store that, by linking it to your online business, allows you to sell through this social network.
To enable it, you must have a purchase account, have a “company” profile and activate the “Buy” option in your business account.
đź›’ Tip: learn how.
How to change my personal account to a business account on Instagram?
If you already have a personal account with branded content and a strong fan base, you don’t need to start from scratch.
The easiest thing is to change it to a business account or commercial account. This way, the transition is automatic for the follower base you already have. Plus, it gives you access to all trading features.
To set up your business Instagram, follow these steps:
- In settings, find “Account” and tap “Switch to work account”.
- Choose the category that best describes your company and select “Business”. Some of the most relevant are: Product/Service, Entrepreneur, Clothing (Brand), Health/Beauty, etc. If none of them suits your company, you can use the category search engine.
- Finally, follow the tips that appear to complete your profile.
- (Optional) If you have a Facebook account for your business and want to link it, follow the prompts in your settings to do so.
- Fill in the information, including an email, phone number, or physical address (or all of the above).
- Click “Finish”.
in case you want return your account to a personal profileyou can do it both from the computer and from the cell phone.
From your computer you have to go to the thumbnail of your photo, in the upper right corner and select “Settings”, then click on “Switch to personal account”.
To change your company account to personal profile from your cell phone or smartphone, enter the drop-down menu in the upper right corner and select “Settings”, then “Account”. Scroll to the bottom of the page and select “Change account type” > “Change to personal account”.
Note that there is also a creator account option, this is for influencers, also known as content creators.
Here we tell you everything you need to know to become a content creator:
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How to open professional Instagram from scratch?
If you want to keep your personal and business profiles separate and prefer to create a business account from scratch, you need to follow the steps below.
Open Instagram from the cell phone
- Download the Instagram app, and open it. Click on “Register”.
- Enter the email address, and press “Next”. If you have a Facebook page of your company (fan page) and you want to link it, click on “Sign in with Facebook”.
- Now you have to choose your username, password, and complete the information requested for your profile.
- Add a profile photo, a bio and a .
- Click on “Finish”.
- Since the account created is a personal profile, you have to follow the steps mentioned above in the section “How to change my personal account to a business account on Instagram?” to turn it professional.
When you make the switch, you’ll be able to optimize this new business profile and start selling on Instagram.
I kept learning about the topic!
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Open Instagram from PC
- Enter from your PC or desktop computer. Click “Sign Up” to create an account for your business.
- Select if you want to create the account with email and telephone or if you prefer to create it from your Facebook account.
- Choose your username, password and date of birth. It is important that you add your date and not the date of the foundation of your business, because you need to be over 13 years of age to open an Instagram account.
- Enter the code that you will receive via email or cell phone to verify your account.
- Add a profile photo (such as your logo), and the link to your website.
How to post content on Instagram
You can post content on Instagram from your cell phone through the (+) icon that appears in the upper right corner.
Clicking on that icon will bring up several options:
After you select the format of the content you want to upload, you can choose between publishing an image saved in your cell phone’s gallery or taking a photo with your smartphone’s camera.
How to create a page on Instagram to sell
After reading this post, you probably already know that it is not possible to create a page on Instagram to sell directly on the platform of this social network.
However, with an Instagram business account you can advertise your products, build customer loyalty and .
The other way to sell on Instagram is through a professional profile. From this account you would have to upload your products and agree with your customers the delivery at a point to be agreed with the payment in cash.
However, this method is not ideal as it consumes a lot of your time and could affect your ability to provide the best service.
Our recommendation is that you digitize your business and expand it as fast as your resources allow.
If you do not have a website or online store, you can then choose the plan that best suits your business. It is not necessary to know how to program or design: the only essentials are the , an email and the name of your brand.
So far the post on how to make an Instagram account.
Now you can open Instagram and create your professional or business account.
Increase the sales of your business with the help of social networks and an online store!
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