Now more than ever having an eCommerce has become essential for any company of any size and line of business. And while millions of potential consumers are waiting to learn about your business, the reality is that in order to reach them you have to outperform the competition and product photos are a very important factor when it comes to selling online.
A good product photo should be able to attract consumers, showing each item as faithfully as possible in order to generate trust, while at the same time stands out from the rest of the content.
Although it is always best to have professional help, on many occasions it is very difficult to make the leap to eCommerce, especially in times of confinement, since In many cases, they do not have the necessary resources to have a professional photographer.
For this reason and in order for you to be able to take the best homemade product photos for your online store without the need to make any investment, Photography Ecommerce has launched that will help you get the best results.
Learn how to take homemade product photos for your eCommerce
Along the 43 illustrated pages, You will be able to learn from the hands of Ecommerce Photography professionals, the basics of photography, a way to make your business profitable through advice that the first specialized eCommerce studio in Spain offers you and with which you will be able to take the digital leap.
This guide is intended for any business can have product photos that help them sell morewithout the need for large teams, with a practical approach, taking into account the new channels, both for communication and sales.
The first part of this guide shows you how you can create a small home photo studio. taking advantage of the resources you have at hand.
a good camera
If you have a camera, whether compact or reflex, you can take advantage of it to make your homemade product photos even better, however, today almost all smartphones usually have a good quality to take the pictures.
Learn to set up your camera
Whether you have a camera or take your homemade product photos with your mobile, the first thing you should do is Clean the lens using a chamois or eyeglass cleaning cloth.
Also, the recommendation is that if you don’t know much about photography, use the automatic functions offered by your device. If you have minimal knowledge of photography, you can check that the ISO of the camera is the minimum possible so that they are sharper.
stabilize your camera
We don’t want blurry photos! For a photo to come out well, it is essential that the camera is completely still when shooting. To achieve this there are two options:
- Use the tripodsince in addition to gaining stability you will also be able to fix the position of your camera so that the photos always come out from the same angle.
- Leave the smartphone or your camera on a flat surface and use the timer so that your device takes the picture after a few seconds.
Choose the best background
A good background helps people focus on your product and not on the details around it, as well as allowing you to standardize the display of your catalog. The ideal is the white background, either you buy it somewhere or you make it with white cardboard or a wall or table.
You can also use a neutral background: a wooden table or a surface that is painted in a light color. The important thing is that the product manages to stand out.
Natural lighting
We know that photography is basically the capture of light, and therefore, the correct lighting is extremely important. To achieve the best results take advantage of sunlight, for example by standing near windows, or bounce natural light off neutral walls.
light from reflectors
The best thing is that you have a couple of white reflectors that help you illuminate your products where they show shadows, but if you don’t have, you can also try to reflect some of the light with a white card.
take care of focus
If you already have the product lit and the camera on the tripod, it’s time to focus. The easiest thing is to use autofocus, but don’t forget center the product in the middle of the photo for maximum prominence.
white balance
Artificial light tends to give photographs an orange or bluish tint. The best way to fix this is to use an automatic white balance. However, if your photos still come out more orange or blue, try manually adjust until the tones are as realistic as possible.
Some notes on the flash
Almost all cameras, including smartphones, have a built-in flash. However, taking photos with flash can significantly affect the result due to the white balance of your photos.
If you have a quality external flash it can be a good option to have better lighting, but do not use lamps or light bulbs from your house to illuminate the products, since you mix lights with different temperatures which will make your photos come out with distorted color.
Format of your homemade product photos
A horizontal photo is not the same as a vertical or square one. You must know in advance what photography format will be best for your product depending on the theme of your store, know the right dimensions for your photos and create your images from there.
But this is only the beginning of the Ecommerce Photography guide. By downloading it, you will be able to learn many other fundamental details to take the perfect photo:
- the preparation that your products should have before photographing them
- the ideal number of photos per product
- the ideal position
- how to choose the best photo
- photo retouching tools
- …and many other tips. Are you going to miss it?
Take advantage of this golden opportunity and take the best photos of homemade products and boost your online business.
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