Instagram is testing a new feature internally, called Candid Challenges that seems clearly inspired by another social network, . This has been discovered by Alessandro Paluzzi, a developer who has become popular for reverse engineering applications and for finding the first versions of upcoming updates, who has posted the news on his Twitter account.
According to what Paluzzi has discovered, Instagram users who want to participate in Candid Challenges, they will receive a notification at a random time of day to take a photo of their surroundings, giving users a window of two minutes to take the photo. After that time, the challenge cannot be met. The content will be shared through stories and will disappear after 24 hours. Upon receiving the notification, the Instagram camera will open, showing both the front and back images.
But wait… this is how BeReal works. Well yes, apparently Instagram is not satisfied with be inspired shamelessly in imitating their 24-hour ephemeral stories, or in giving prominence to short-form videos over photographs (. Now it also wants to copy the pioneering features of the French BeReal platform, which was first launched in 2019.
An Instagram spokesperson confirmed to that the function is treated a “internal prototype and not an external proof»and refused to give more details about it.
Although it is not clear if Instagram will finally launch this feature, but it is clear that the company wants to know if it can replicate some of the reasons that BeReal has become so popular. And it is that the social network has already gained many followers, especially among the Z generation and its popularity has increased in recent months, especially among iOS users, where the app already occupies the first position in downloads in countries such as the United States or Spain, even in front of Instagram and Facebook.
, has expressed that the future of Meta is to attract young adults, who are spending more and more time consuming non-Meta platforms. Even though TikTok is its main competitor, You don’t want to lose sight of your competition. In addition, it would not be the first time that the company has copied features from other platforms. In fact, it recently added the function of “Dual Camera”, in which users can take photos using the front and rear cameras at the same time, much like BeReal.
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