Although there are giants of wholesale trade, there are not many B2B marketplace for small businesses. SoloStocks is an example of perseverance in the sector and longevity that many freelancers turn to when they lack something. In this interview, Luis Carbajo gives us more details of the successful marketplace model that is SoloStocks.
Interview with Luis Carbajo, CEO of SoloStocks.com
How would you explain to our readers what your company does and, above all, what it does better than the others?
My company is a , an electronic market in which sellers make their products available to users who use the Internet. The main feature of my marketplace is that it is B2B, the products that are sold are intended for professionals and companies, not for final consumers. sellers are wholesalers and they sell to small businesses that need these products or to professionals for their businesses.
What do we do better than others? Attract traffic from this type of professionals buyers than any other website in Spain. We are the leaders in terms of traffic and users or professional buyers who need products for their businesses, whether they are from office furniture, computer equipment, machinery, spare parts, food… There are products aimed at buyers from all kinds of sectors and what we do better than others is attract this type of public so that sellers can sell it online.
And with all this universe of products, how many clients do you have and which are the most important?
we have more than 2 million users. Active clients who use the platform on a recurring basis, some 230,000 companies They buy all kinds of things. From a bar that wants to buy chairs to set up its terrace or to chill out in summer to small hairdressers that buy 2 or 3 hand dryers to replace the ones they have.
We have clients of all sizes. The companies that use us the most are Small business that they do not have a specific purchasing department and that what they do is search online to find a supplier of something they need and that they do not know who can sell it to them. This would be the classic buyer.
Actually, the service you offer is very comfortable…
Well yes, in the end a lot of people start looking online for what you want to buy and then go to the store and check it. In the end, users in general (and companies do not stop being users) start looking for the things they need online and that is when we appear offering them an available offer. That wayit is more comfortable because they save time. They get in touch with 2 or 3 similar suppliers: this is what a marketplace allows and they can save time and money thanks to this.
What are the needs that you cover in a special way?
Generally, companies that are dedicated to the world of online products, and especially in the B2B (also B2C) are fighting for traffic. Everyone struggles to get users to go to their website. We, as a marketplace, we bring together a very large selection of products and sellers, and what we do is bring together a lot of traffic. Thanks to that, we can make these companies that are trying to sell their products have visibility within the thousands of websites that exist within the online landscape.
In the end, what we do is position ourselves very well in search engines, to carry out very specific digital marketing campaigns, and as we are experts in this area, we are more successful than a company that sells wine as a strong point, for example. A winery knows a lot about selling wine, but not about digital marketing. A company that is dedicated to equipment for the hotel industry knows a lot about coffee machines, fryers, but not about digital marketing. We do that part for them and we dedicate ourselves to giving them visibility within the online world, on the internet and bringing them buyers for the products they sell.
How do you think the marketplace sector is in Spain and what challenges does it have to face?
It’s in overall growth. More than anything, because since Amazon arrived in Spain in 2011, everything related to eCommerce has grown tremendously, people are looking for more things and buying more and, in particular B2B, companies are increasingly daring to buy and sell over the internet.
The challenges that we face are the companies that monopolize everything, such as Amazon or that, when they reach the Spanish market, in the end they can compete with smaller companies because they have many resources. except that, we are just as handsome, ready, lively than them and we also have more eager, so We defend ourselves as best we can.
And finally, what if we were to take out a crystal ball doing futurology… what headline would you like to see about SoloStocks in next year?
It is a very good question… I would like you to SoloStocks, in addition to being the leading B2B marketplace in Spain, managed to do the same in and in Italy, which is where we are fighting about it. Seeing that we achieve the same success as in Spain would be the greatest satisfaction.
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