In the ninth class of the marketing consultant course we go through the action plan, to indicate to the client what concrete steps to take, week by week, month by month, a year from now.
After so much analysis, diagnosis and strategy, the client may be wondering what to do next. What steps to follow What steps to take That is what we are going to define in the action plan.
From experience, the action plan that usually works best is one year ahead. Twelve months in which you guide the client, establish objectives, projections and review results on a monthly basis, with some “homework” or weekly tasks. Let’s see the class!
Once again, at this point it is very important to establish the limit between what your services are as a consultant and the services of a manager or specialized professional.
If, for example, in the action plan we define the creation of a segmented Facebook Ads campaign, it does not imply that we have to do it ourselves, in the same way that if we establish an inbound marketing action plan, we will not write the content ourselves.
Copywriters, AdWords managers, crowdfunding campaign managers, designers, implementers, programmers and more can participate in an action plan. Therefore, unless we are a consulting and management agency with specialists in each field, it is best to surround yourself with a group of good professionals, or for the client to choose those who deserve their trust.
In the next class we are going to see the last step of this process of accompaniment to the client, the review. As always, if you have any doubt or question, you can send it through the support form of the subscriber intranet.
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