The Masaltos website belongs to the company which only markets the sale of men’s shoes with risers under the Masaltos brand. He began his journey with catalog sales in 1993 and as a result of that, a year later, it began to have a presence on the internet.
Masaltos has a presence in 88 countries and provides customer service in eight different languages, which should be highlighted as a point in their favor. The 90 percent of its annual turnover, which reached 1.3 million euros in 2015, was due to the online business. A track record that has even allowed it to be cited by , as an example of a European company that could benefit from trade agreements between the European Union and Japan.
Design and usability in Masaltos
If we take into account that the online shoe store Masaltos has been awarded the Special Jury Prize in 2016 for its trajectory in “International eCommerce”, it is not surprising that it takes great care in the design of its website. The neatness that it conveys by using white for its background, accompanied by a typography simple that lends all the prominence to the images of the web. Presents a top main menu divided in:
- elevator shoes: space dedicated to showing the different styles, categories and brands that are in the store.
- A couple: attention to detail section. It offers the future groom to be able to find the shoe that she wants with different styles, prices, categories or brands.
- Accessories: people usually combine footwear with other accessories. Masaltos offers in this section the opportunity to buy men’s socks and belts.
- Accessories: on the website we also find the part dedicated to shoe care. You can get brushes or creams, for example.
- perfume: Masaltos gives the opportunity to offer its customers the possibility of accompanying the purchase of footwear with a perfume from various masks.
- Outlet: having this section you can see that Masaltos intends to satisfy the needs of all customers, which is why they offer a section for selling shoes at the lowest price.
The Masaltos website presents a news section With just one click, the customer can view all the footwear cataloged as new. With the different colors that could be obtained, a brief description and the price.
In addition, this eCommerce has a section called, in which Masaltos gives the customer the opportunity to find out what size they fit. This is done step by step and with images to make understanding easier. With this, you can get people who are not attracted to buying online because of the wrong size, to take the initiative.
How to buy in Masaltos
The buying process in the store is simple. With just a few simple steps the purchase will be completed. The customer will have to browse the web, choose the color, size and gives the customer the opportunity to inform the store that can’t find your size.
The eCommerce shows interest in wanting to gain the trust of the client: when the client finds the shoe that he liked, he has the option of being able to see a description of it, and at the same time, the comments made by other consumers about that particular type of shoe. Then, with just one click, the customer will add the chosen shoe to the cart.
High prices, but with facilities when making the payment
If we talk about Masaltos footwear we could say that they would belong to the high-end of products since they have relatively high prices compared to other companies that are dedicated to the same sector. Normally the people who buy these products are people with a purchasing power according to these prices.
Once you have chosen the product, the payment process is very simple. Masaltos facilitates the payment operation through PayPal, MasterCard, VISA, UnionPay and upay!. Use payment methods that very few companies have today. With this, it manages to differentiate itself from its competitors.
Deliveries in Masaltos
Regarding the shipping costs, depending on the destination, it will have one price or another. Masaltos sends its orders to Spain, the Peninsula and the Balearic Islands (€7.90), the Canary Islands (€8.90), the European Union and Switzerland (€17), and Turkey (€17), each of which presents a different price and to the rest of the countries to which it arrives and that have not been named, another higher price (€32).
The delivery term It will depend on the area where the product goes. Taking into account the price of the shoes and the delivery, Masaltos should have the option that the order arrives the same day and not make customers wait between 1 and 5 days, which, in the words of the company, « if there is no external problem» it should be 24/48 hours.
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