Meerkat with only a few months of life is shaking Twitter, so much so that it has cut access to its API and has dragged it to buy a company from its competition: periscope.
What is Merkat?
It is a mobile application that allows you to broadcast live videos with a mobile phone. Videos were originally broadcast via Twitter, now just post a notice on Twitter that the video is being broadcast on Meerkat.
In the old days, if you wanted to attend an event or event and share it on a social network, you had to write it down or upload it as a photo, and to post a video you had to upload it to another application and then share it. In this case, through Meerkat you can broadcast live videos, acting as a camera operator – publishing the content live and making it disappear after the broadcast is over.
Everything is very fast, simple and with very good quality. There is no maximum duration and it is not possible to see them again. You see it in streaming and period. The author can, at the end of the broadcast, save the video locally on his mobile. And it is possible to tweet and b have a conversation with those who are watching the streaming directly from the application.
And why this bug in the Meerkat video streaming app logo? Because meerkat in english is a meerkat (you remember Timon and Pumbaa, from The Lion King, well Rudder). Hence the logo and name of the app. Now that it makes sense for a video streaming app… find the logic yourself 😉
How the Meerkat streaming video app works
Using the Meerkat streaming video app is extremely simple, you just have to download the app and login with a Twitter account (They are already working on support with Facebook as well, given the reaction on Twitter), then title the content you are going to share and then just press the “Stream” button. With this, a tweet is published in your account with the direct link to the broadcast.
The list of users or organizations that have already used the Meerkat streaming video app is extensive today. The participation of the United States Secretary of State for Commerce, Penny Pritkzeras well as the Red Bull company with certain events with which its main purpose was to communicate with its consumers.
Streaming video app Meerkat has the enemy at home
Meerkat showed great success from the start, having in just 13 days a total of 120,000 downloadsas told by its founder Ben Rubin in . However, this growth has also made the very platform he originally had as a bridge view him as an enemy.
And it is that, indeed, Meerkat seems to have the “enemy at home”, with Twitter at his side; Originally, when you signed up for Meerkat, the app accessed your follower list and sent a notification every time a stream started; however, this option was cut short some time later.
What’s more, shortly after Twitter announced that decision, it announced the purchase of , an application that basically has the same objective as Meerkat. Given all this, eventually Meerkat did not take a real importance and continued on his way.
The other rivals of the video streaming app Meerkat
Next to periscope, Twitter has other cards on its side to continue to gain ground in streaming and rich advertising around events. The best case is that of the initiative, a project designed to reach members and non-members of Twitter through access to rich-media content around a relevant event, so that understanding and interaction with the same content is easier. .
Finally, it is worth mentioning a new rival for Meerkat, now by Facebook: it is an option for “VIP” accounts to start projecting live through the news feed of their pages, as well as see comments in real time and enable recorded content for later playback.
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