Currently, having your own online store is a more accessible project thanks to e-commerce platforms. In this article we are going to analyze, specifically, if Mercado Shops or Tiendanube are the tools that your business needs.
The objective of this comparison is that you access the most outstanding information on both platforms, to decide which is the one that best suits your business.
And if you already sell online, this text will help you analyze if it’s time to .
Although we are going to go into detail about each aspect of Tiendanube and Mercado Shops, we will bring you a summary with key information of each one:
Tiendanube and Mercado Shops: what they are
As we mentioned at the beginning, Tiendanube and Mercado Shops are, that is, technological solutions that allow you to create an online store without the need for technical knowledge or previous experience.
the leading platform in Latin America, was founded in 2011. Almost 100,000 brands throughout the region choose to sell online through its system.
Mercado Shops, for its part, is part of the Mercado Libre ecosystem and was launched in 2010 in Argentina. Like Tiendanube, it is available in other Latin American countries and has (updated November 2021).
Now that you briefly know what these tools are, we are going to compare one by one the most outstanding elements of Tiendanube and Mercado Shops.
The price
One of the advantages of e-commerce platforms is that they usually have more affordable prices than opting for hiring a programmer, who will have to create the sales website from scratch.
In the specific case of our country, being able to pay in Argentine pesos makes Tiendanube and Mercado Shops more viable options for local businesses, compared to other platforms that charge in foreign currency.
Tiendanube, in particular, offers a 30-day free trial, ideal for testing the tool and starting to sell online without investment.
After those 30 days, you can choose between 4 different plans, which adapt to businesses of any size. The cheapest is $599 and has the key features to start selling online.
As brands get stronger, they can choose more specialized plans to accompany their evolution.
💡 Access more details on the page.
In the case of Mercado Shops, there is no cost for activation or maintenance, you pay a certain percentage when using the Mercado Pago gateway when you make a sale.
💡 One aspect to take into account in relation to cost is that both platforms allow you to display your own domain, that is, create a link like “www.miemprendimiento.com.ar”, but this is paid separately.
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Design
In addition to the price, another great advantage of e-commerce platforms is their default templates, which will allow you to create a website quickly and easily, with a professional design and adjusted to current trends.
Tiendanube has 11 templates to create your virtual business. With each one of them you will be able to configure an image carousel on the home page, upload YouTube or Vimeo videos, customize fonts and colors, activate a newsletter subscription form and the WhatsApp button, among other features.
💡 Learn more →
Mercado Shops has 8 templates and, when you activate the store, you will already have a default design according to the products you offer that can be changed. If you already sell through Mercado Libre, the categories and products you have published will automatically appear in the store.
Keep in mind that this same linking of products between Mercado Libre and Mercado Shops can also be done between Mercado Libre and Tiendanube through the EcomNube and Astroselling applications.
Automatically synchronize prices, stock and status between Mercado Libre and Tiendanube.
💡 If you already have a Tiendanube, here we tell you.
It allows you to synchronize your Tiendanube products not only with Mercado Libre, but also with Linio, Facebook and other sales channels.
💡 If you already have a Tiendanube, here we tell you.
SEO
Both platforms guarantee that their designs are responsive, that is, that a customer can browse the online store both from a computer and from their cell phone.
On this point, Tiendanube optimizes the loading speed of the pages. This not only provides a higher quality experience, but also improves your site’s search engine rankings.
In this way, you have more opportunities to appear among the first results of Google, your business will have more visibility and this translates into more sales!
In this sense, Tiendanube applies the highest standards of Google Lighthouse so that each template meets +90 points in SEO (term referring to how to appear well positioned in Google) and accessibility.
Tiendanube templates allow you
- Edit titles, descriptions and URLs of the products and categories of your virtual business, so you can add the ones by which your audience searches for your articles on Google.
- Write the texts of the images, so that people reach your website from the image search engine. You will be able to edit the name of the file, the alternative text and the caption of the photo.
- Create content pages for your target audience and Google to know about and answers to frequently asked questions from users.
Do you want to delve into SEO techniques for e-commerce? Download this free guide!
Finally, we bring you two SEO tutorials from the Tiendanube Service Center, so you can apply these strategies in your online store:
The implementation
Beyond the first configurations associated with the design, managing the online store is a daily job, which involves loading products, quick responses to customers and potential customers, updating promotions, among other tasks.
On the , you will have at the disposal of the entrepreneurs a completely intuitive and easy-to-use administrator panel, which you can manage both from the computer and from the cell phone (click here for and ).
In addition to daily viewing the status of your business sales, with the Tiendanube administrator you have the possibility of managing aspects such as stock, shipments and payments.
If you have any questions about the implementation, you can consult:
- The , with articles and practical guides on e-commerce and digital marketing.
- The downloadable and free, with e-books, spreadsheets, reports, checklists and banners.
- The with educational and inspirational content for entrepreneurs.
- The free ones such as the name generator or the WhatsApp link generator, as well as the slogan creator and many more.
- The with tutorials, tips, events, success stories, etc.
In case you want to delegate some tasks of managing your business, Tiendanube has dozens of services that offer the service of creating, designing and managing your e-commerce.
Mercado Shops also has a panel to manage the key elements of the online store. For those people who already sell through Mercado Libre, the interface will be familiar.
Unlike Tiendanube, configurations must be done from a computer and, in case of doubt, users have group webinars, paid courses and training, the Mercado Shops blog and YouTube channel. They also have a network of professionals called Certified Experts.
Bulk upload of products and modifications
With regard to implementation, being able to carry out actions en masse saves time when it comes to keeping the online store updated.
Tiendanube offers the possibility of uploading an extensive list of products through an Excel spreadsheet or Google Sheets, to execute the .
Mercado Shops also allows you to upload and modify products massively through Excel and, if you already sell through Mercado Libre, it is possible to use the information of the products you have uploaded and differentiate the conditions of sale according to the channel.
The support
To make the decision to undertake online with Mercado Shops or Tiendanube, it is essential to know what communication channels they offer when solving problems or clearing up doubts.
Tiendanube has an extensive support team that provides specialized care through:
- WhatsApp,
- e-mail,
- video call and
- chat.
In addition, you can access the , a site with thousands of updated tutorials to help you solve questions, doubts and problems.
Lastly, you have the option of consulting the multiple practical guides on e-commerce with examples of the and, through the , you will be able to download e-books, spreadsheets, checklists and banners to increase your online sales.
Mercado Shops, for its part, has a help chat, mail, WhatsApp service and telephone support.
shipping means
When starting an online business, logistics can be one of the defining factors in deciding between Mercado Shops or Tiendanube.
Let’s see what solutions each platform offers.
Tiendanube can be integrated with more than 25 logistics companies, among which you will find:
- Argentine Mail (whose integration with Tiendanube allows you to automatically generate a label that is sent to the client for tracking)
- Andreani
- ship now
- ShippingPack
🚚 Get to know each of them by entering the .
Among these options you will find means that enable you to send the product within 2 hours, and you can also offer shipments to the entire country, international or deposits of .
Also, you have the possibility to set up an option for customers to pick up their orders at your physical location and thus reduce costs for the user, or use the new trend through the Pudo app.
is a logistics solution that you can integrate into your Tiendanube to send your customers’ orders to the locker they chose or what you proposed to them.
One of the great advantages of offering different shipping options in your online store is that your customers can choose what is best for them and this will translate into more sales.
Mercado Shops centralizes its logistics management through , who function as intermediaries to agree rates, commissions and conditions with other transport companies. In addition, it has integrations with ShippingPack, Moova and Treggo.
payment gateways
If you sell only through Instagram or WhatsApp, you know that managing the payment of your products or services one by one takes up a considerable time of your day and, in the end, this dynamic ends up being impossible to maintain.
For this reason, if you want to be successful in online sales, it is best to create your store with a platform that integrates with various .
Tiendanube has more than 8 integrations with payment gateways, including Mercado Pago, Ualá Bis, GOcuotas and . Also…
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