For all people who are starting a business it is crucial to understand what their field of activity will be, what it means to know .
From the chosen fields of activity it is possible to determine microniches, which are nothing more than specifications within a general extension.
That is a fundamental strategy for your success! After all, having a specific and segmented niche helps convert more, and we are going to explain why.
To achieve this we will show:
We hope that, after reading this post, you will be able to identify interesting micro-niches with which you can develop your content, products and services.
Are you ready to learn a little more about this strategy?
Good reading!
what are niches
Niche is the name given to the scope of activity of a business or company. It is made up of an audience that shares certain characteristics and therefore has the potential to buy a specific product.
Basically, the niche is the segment you will be working on. However, they are very comprehensive, that is, they are general representations of some area, for example: footwear.
Working with niches can attract many people. But because it’s such a general term, you may not get many conversions.
This happens because the most popular products are usually those of well-known brands and that is why they are at the top of the search results. Well, then standing out and having good visibility may take longer than you think!
Another problem is that, since the search term covers all topics related to your niche, you may even have many visits, but they will not necessarily be qualified, which means that the rejection rate can be high, since your product or service is not is necessarily what all people seek.
So let’s think about specific niches, okay?
Although this strategy is still broad, it is already a start to define micro niches.
An example of a specific niche is: men’s footwear.
As you can see, this definition generates more visits to your site as the definition is much more specific than the “shoes” extension.
However, you may still attract people who are not interested in buying exactly what your brand offers. After all, defining your niche only as “men’s shoes” includes a series of shoe models that may not be what someone is really looking for.
Therefore, when thinking about the strategy of having a more specific audience for your business, it is important to think about micro-niches.
But do you know what they are?
What are microniches?
In general, micro niches represent a small part of consumers and clients of a larger market.
If we think of the example of footwear, a microniche could be: men’s sports shoes; men’s social shoes; red leather men’s shoes; and many other specifications.
As you can see in the examples, the microniches describe well the type of product offered, so those who search for it will have no doubt that they are in the right place to acquire what they need at that moment.
However, micro niches generate fewer visits, after all, they are sought after by people who want something very specific. But it is likely that this audience is more interested in buying your products or services, because they are exactly what they were looking for.
It is possible to be even more specific as you hone in on a generic area. You can offer, for example, men’s sports shoes in black and sizes larger than… That is, there are more possibilities of different micro-niche options, since you can describe several sub-areas of the same theme.
Look at the following table that summarizes the main differences between niches and microniches:
As you can see, there are the areas of major activities, which are the niches. In them are all the specific niches and micro-niches that you can work on.
By specifying more your type of product or service, your audience is more segmented, so the number of visits is lower.
But notice that the conversion rate and efficiency of marketing emails increase. This happens because people who are looking for micro niches know better what they are looking for, so there are more possibilities of sales or contracting services.
Advantages of working with microniches:
1. Ease
Creating content for micro niches can be easier than for general areas.
When you have a very broad niche, you need to make diverse information available. And that, sometimes, can be very complex, since you will not be able to develop everything at the same time.
There is also the risk that you do not always create quality content. After all, it’s not often that someone knows everything well in such a large area.
We are always better at some specific part of a subject. So, having a subicho allows you to fully dedicate yourself to that part of your niche.
Thus, you will have an easier time creating content with high quality, more informative and in less time.
2. Utility
Thinking in microniches means working on a very specific topic. For that reason, there is a greater tendency to actually solve the problems of the people who are looking for your product or service.
When someone has excellent information about something that they urgently need, they are more likely to buy or want to know more about the product offered.
Sub-niches are great for creating useful content for your audience!
3. Profitability
A person looking for micro niches already knows exactly what they want. She just hadn’t found the right product or service.
Therefore, your marketing and sales strategies will be very well used. After all, there is a greater chance that the purchase will be made, which generates profits.
4. Attraction
Sending marketing emails and more elaborate content for the micro-niche audience can result in more conversion.
Generally, people who are looking for something specific are hooked on your searches, because they really want to know more about the topic you are addressing. Therefore, if you have a good content delivery and email marketing strategy, your open and click rates will certainly grow.
Look at the example of Dani Aragón, an info producer at who works with the music niche:
How to identify microniches
Now you can see what the differences are between niches and microniches. But do you know how to identify them?
Many people who are starting a new business search for their niches online. They search for keywords and try to develop a new product or service based on areas that are highly searched.
To do this, there are tools like , where you can see topics that are trending. That is, you have access to topics that are growing.
Another way to also look for niches is through the news, because you can perceive what are the topics that people are talking about.
These two forms can be used as a strategy to define the niche. But if we think about microniches, don’t you think it would be better to make the decision based on a less comprehensive scope?
in the real world and expanding them is a great way to find sub-niches that you have never imagined before.
Think about what you like, in a general way, and try to identify more specific points within your idea.
You can also talk to acquaintances and relatives and understand what they like.
To help better segment your scope of activity, you can ask yourself the following questions:
- What am I interested in working with?
- What is the interest of the people around me?
- What problems do I have that need a solution?
- What are the problems to solve for my friends and family?
Note that, according to the progress of your searches, an infinity of topics related to the main niche that you have chosen arise and, based on this, you will have the possibility of defining which is the best micro-niche for your brand.
But with so many options, do you know how to choose the best one for your business?
How to choose micro niches
To correctly choose your subicho, you can start by thinking about your great knowledge. What do you do best? What are the subjects that you dominate?
Then you can base your decision on your skills, personal tastes, interests or even curiosities that you have in a certain matter.
Understand your potential and study how you can transmit your knowledge through products or services. Knowing well what you will talk about will allow you to generate a better relationship with the reader, and of course, with your future client.
However, you do not need to choose micro niches based only on your knowledge. It is also interesting to see beyond what you know or find on the net.
Understanding people’s wants, needs, fears, and problems helps you find areas worth pursuing.
In truth, if you have the chance to find a recurring sub-bug, it is likely that several people will be interested in it. Then you will have in your hands a highly desired theme!
The main idea when choosing different micro niches from your field of activity is to “think outside the box”. This means escaping from comfort and going in search of something you have never imagined, but doing your best to have great material. !
Think about how your business can positively impact people’s lives. That is, make a real difference.
It is important to consider the search volume for each niche and find one that is profitable. Obviously this will happen more easily with very general areas of activity. But you have to find your space, and that will be better defined if you choose micro niches.
To make this choice you need:
- Find a profitable field of activity;
- Track your search volume;
- Analyze the competition;
- Specify a micro niche within the chosen extension;
- Work with a sub-niche with little competition.
In this way, your brand will be one of the first found when the search is more specific.
The following chart can help you better define your field of activity. Take a look at this scheme and see how we can get out of a very general niche and go towards different micro-niches:
How to work with microniches
If you are starting now, a good strategy is to choose only one micro-niche for a segmented audience.
Initially, it is not interesting to think of “embracing the world”, because “He who covers a lot does not squeeze much”. Try to focus on just one and become that subject.
Many people exploit various niches thinking that it can bring them faster results. But to achieve initial success, it is better to discover specific areas and with more possibilities of conversion.
It is much easier to sell to someone when you know who they are and what they are looking for, since you can create strategies to attract people’s attention, for example, email marketing.
In other words, the more you restrict yourself to a certain audience, the greater your chances of sale and conversion.
Of course, if that’s your wish, too…
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