If you’ve ever wondered why the videos are about 10 minutes long, the answer is very simple: until now this was the minimum limit to include video ads in the middle of the content, the well-known mid roll ads, as part of the YouTube. But this is about to change, as Google has decided to modify this rule a bit and Expand the reach of mid roll ads.
Updated YouTube monetization policies for mid roll ads
Currently YouTube’s monetization policy allows videos of at least 10 minutes to integrate mid roll ads. These ads that are placed approximately halfway through the broadcast they are a good choice for those creators who want to boost their income on the platformhowever, some tried to forcefully extend their content to add them, which is not ideal for either the creators or their followers.
But soon this will change: according to the , 8-minute videos will now be eligible for mid roll ads.
8 minutes: the new minimum length to include mid roll ads
In the words of YouTube: “From the end of July, they can also be shown in videos that are longer than 8 minutes. Consequently, mid roll ads will be activated on all videos that meet the requirements, both those that have already been uploaded and those that you upload in the future”.
Thus, shorter videos will now also be eligible for monetization, which will present a good opportunity for content creators with perhaps a minimally annoying change for viewers.
But there is one more clause: mid roll ads will also be activated on videos where you have disabled mid roll ads.
It’s hard to imagine a content creator not wanting to take the opportunity to monetize a video. Nevertheless, There is content where an ad right in the middle of playback just won’t deliver a good user experience. An example of this would be a video on meditation.
Nevertheless, youtubers can disable them if they wishor even not take the recommendation of automatic positioning of mid roll ads and adjust the placement manually, if they think it is necessary.
YouTube advertising revenue has fallen almost 50%
The decision has not been made just to help youtubers in a time of crisis: the push has been made to increase ad inventory which will increase YouTube’s revenue, a significant burden if we take into account that approximately every hour they are uploaded to your social network.
According to reports from , YouTube ad revenue is down nearly 50% since the beginning of February this year, despite the increase in audience during the confinement caused by the coronavirus.
Fewer advertisers mean fewer euros for YouTube, and of course, less income for youtubers. To try to curb this trend a little bit due to lockdowns around the world, YouTube will seek to increase its advertising load to complement losses and maintain its income and also that of its creatorswhom you must retain to attract viewers.
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