“The growing trend of ephemeral formats confronts marketers with the challenge of investing time and money to create short-lived content. Pinterest believes that great content can inspire users more than once, and should be actionable and discoverable for years, not just minutes. To make this vision possible, Pinterest launches the Story Pins in beta version today in Spain». In this way, Pinterest announced the arrival of this new format in our country, following the trend of the other big ones.
How stories work on Pinterest
Created for Pinterest, this new format will give creators and publishers ways to easily post full-length, immersive and expansive stories to reach users who are looking for both inspirational ideas and people to follow.
Creators with access to Story Pins they can use the Pinterest camera to record videos, add multiple images and text with custom fonts. To help Pinterest users put their ideas into action, creators can also add an informative page listing ingredients for a recipe or materials needed for a craft.
Story Pins also help creators build and build their audience on Pinterest, because they remain on the platform and do not disappear after 24 hours. To ensure that ideas reach the Pinterest users who are looking for them, creators can tag Story Pins or videos with topics or interests that are suggested by trends and data on the platform. Like all Pinterest Pins, Story Pins can be saved to boards for later reference, so that they can be discovered at any time. They’ll also be distributed across the home feed, search results, and other places like the Today tab, benefiting from the visual discovery engine that matches new ideas to people with matching interests and tastes.
Pinterest relies on influencers for the launch of Story Pins
Story Pins launch today with a selection of Spanish creators, and Pinterest will expand access and improvements in the coming months for other local content creators. Pinterest users in Spain will start seeing Story Pins on iOS, Android, and the web version today.
In Spain, some of the creators with early access to Story Pins are , , Y . They’ve all seen their audiences grow thanks to fitness ideas, fashion, and home decor tips. Emerging creators like , Y are seeing their followers grow by sharing their ideas in Story Pin format.
Publishers like Condé Nast (, )Hearst (, and the magazine They have also started using Story Pins to inspire their audience in a wide variety of categories including beauty, fashion, food and wellness. Pinterest is also working closely with food networks like Y to offer recipe ideas that are fun and easy to prepare.
“The launch of Story Pins reinforces Pinterest’s commitment to creating a platform that empowers creators, but also allows them to grow a business and lead it to success.
With 9 out of 10 Pinterest users coming to the platform with purchase intent, creators have a unique opportunity to engage with consumers who are planning their next project and looking to move from idea to action.”explains the social network.
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