Once she became the owner of the brand, Ivana did not hesitate to call her cousin, Macarena, who is a clothing designer, to start this new challenge together.
My dream was always to have a clothing brand.
They started with a show room in Palermo and, although they also sold clothes online, Ivana admits that they did not pay much attention to this sales channel.
One day, by chance, I invested in a campaign because we were doing a “Sale” and, that day, sales exploded. It was crazy. That’s where online sales began as our forte.
For this reason, the first advice that Ivana shares for brands that want to sell clothes online is Be very active on social mediaconstantly creating material to publish.
That campaign that Ivana decided to carry out, was enough for her to see the whole potential of your online store.
The reality is that today we take care of online sales as if it were a local, because it really is.
His second piece of advice, on the other hand, is 100% focused on customer service:
Accompanying the customer throughout the purchase process but, more than anything, in the after-sales process, is a good way to build loyalty, make him feel important and thank him for trusting your brand.
In relation to the next challenges of Pompavana, Ivana assures that one of them is expand your so that all women identify with the brand, and are encouraged to wear its clothes! In addition, they also plan continue betting on the through its Tiendanube.
We were able to make several sales abroad with Tiendanube and the truth is that it was very good, very positive.
Cheer up to sell clothes online!
Finally, one of the great satisfactions of the owner of Pompavana has to do, without a doubt, with the recognition of her brand:
That people see the product and, without knowing it, already associate it with Pompavana, for us it means that we are going in the right direction.
And you, are you already selling clothes online? Cheer up to start! We invite you to . We are waiting. 💙
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