This Wednesday, April 6, the new initiative of El Corte Inglés, its first private online outlet that incorporates fashion, accessories, cosmetics, technology and home brands, has seen the light of day. This sales club has reached more than 150,000 registered users on its first day.
The date has been indicated to all those users who had pre-registered on the new sales platform, which seeks to gain a foothold in the market among already consolidated companies such as BuyVip, Privalia or Vente-Privée.
El Corte Inglés has an average of 5 million unique monthly users on the network, according to Nielsen, and an Internet turnover of more than 310 million euros.
With a single click
For the development of this new sales club, El Corte Inglés has reached an agreement with Ofertix, in order to use its ‘online’ technological platform and rely on its four-year experience in this sector.
As explained by the company, the current user can become a member of ‘Primeriti’ with just one click. Any other user can register for free and access the club as a member.
Following the private sales model over the Internet, members will receive an invitation by e-mail from the firms that make up the club to participate in the specific actions that will be carried out and that will last from two to four days.
During this time, members will be able to benefit from significant discounts when purchasing items and products that are put on sale.
resounding success
As differential factors of ”, a fast and efficient order delivery system stands out, a customer service team with the best training and the guarantee and confidence offered by the payment systems of the El Corte Inglés brand through your card shopping.
Specifically, the El Corte Inglés private sales club began operating at six in the morning and in just 12 hours after its launch it already had some 6,000 Facebook fans and 225 followers on Twitter.
The fashion firm Donna Karan has inaugurated the club by offering a wide range of models for sale, some of which had already sold out within a few hours of going on sale. This firm will maintain its ‘Primeriti’ campaign until Friday with general discounts of 50%.
Other firms that will also carry out their sales campaigns soon in the private sales club will be Ralph Lauren and Armani Jeans.
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