Pull and Bear App: Analysis, evaluation and opinions

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Services

Usability

Design

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The Pull and Bear app has a careful and attractive design, like most of the Group’s applications and websites

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More than 800 stores in 63 countries around the world, pull and bear has responded perfectly to the expectations of its creators, becoming one of the main references of Inditexthe huge business group that supports such well-known companies in the fashion sector as Bershka or . Now, with a markedly young character, Pull and Bear has made the leap into the world of mCommerce, with an interesting mobile application that we will analyze today.

Pull and Bear: Design made in Inditex

As in the case of most of the Inditex group websites, the app has a very careful designpresenting with a carousel of great images that gives way to the different collections of the brand. This visual appeal extends to the rest of the app, with hyper-complete product sheets, which in addition to reporting the characteristics of the garment, show in which of the physical stores it is available and in what sizes. To add more information, Pull and Bear even mentions what size You saw the model in the picture representing the item.

All these visual effects serve to clothe a somewhat confusing structurewhich unites in the same menu the basic sections of any fashion store (Women, Men, Children) with product categories (Shoes), and a miscellaneous sections without too much in common (Lookbook, Giftcards, Campaigns). In any case, and thinking about the needs of its users, the application misses its general search engine be more present at all times, and not sunk at the bottom of the main menu. On the other hand, this app does not offer the possibility of sort or filter the results of each of the categories.

For the rest, the Pull and Bear app tries to provide some other extra benefitslike abarcode sector (which is also lost at the bottom of the main menu) and a physical store locatorwhich reports the distance that separates them from the user’s position.

The Pull and Bear app is freeand can be downloaded in its versions for and .

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