The , and brands continue to push hard to gain more presence in this new virtual world. And to this new one that reflect the with a brand and the preferences of consumers Pull&Bear is added, which reaches the metaverse with and even its own games.
This is the staging of Pull&Bear in the metaverse
Now Pull&Bear, the group’s young fashion brand, has decided to bet on digital innovation and will make its grand entrance into the metaverse on March 18with a collection of virtual clothes with which users can dress their avatar with the brand’s collection, mainly aimed at generation Z.
Pull&Bear in the METAVERSE is coming.
Stay tuned. 18 March 2022
— Pull&Bear (@pullandbear)
According to the firm, this set of garments will be compatible with “hundreds of apps and games” on the Ready Player Me platform, including VR Chat, Somnium Space, Spatial, LIV and Meeting VR.
This is Ready Player Me, the multigame avatar platform for the metaverse
Although we usually relate to the metaverse, the parent company of Facebook, there are many other platforms dedicated to the new virtual universe, and one of them is .
This is a project from , a platform specialized in generating 3D avatars for companies like Huawei, Tencent, Vodafone and HTC. And while these and other companies use Wolf3D to create projects that work specifically on their devices or applications, Ready Player Me is generally available to all users, running on various
In Ready Player Me you will be able to create an avatar to use in your journey through the metaverse and other virtual reality platforms, being able to create your avatar for free. Of course, you must create a personal account to start using it.
Your system is geared towards customization. In other words, although it allows you to create an imaginary avatar from scratch, its great commitment is to allow you to convert users into avatars in your image and likeness. To do this, you must upload a photograph of your face so that the platform can scan your features and create a 3D avatar similar to you, and once created you can make it up, comb it, and of course, add clothes and accessoriesand starting in March, you can also use the new Pull&Bear collection in your avatar to use your avatar on the different compatible platforms.
A new gaming experience with Pull&Bear
In addition to its new collection of virtual garments, Pull&Bear will also present its own online reality within the metaverse in March. The firm allied itself with the La Frontera VR team, developing a universe “whose aesthetics and entertainment features connect with the brand’s youngest audience”.
As we said, the Pull&Bear gaming experience will also be available in Ready Player Me, and can be used through games in which, according to the firm, users will be able to compete and interact with the brand. For now they do not offer us more information, but we know that in its first phase in a selection of flagship stores to later extend its reach to all users of the metaverse.
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