Established as one of the footwear companies in Europe, and raised as a Gallic imitation and slightly inspired by the German ZalandoSaranza It has been offering its clients a huge catalog that is difficult to cover for some time now.
Self-proclaimed (according to its catchphrase) as «the nº1 online shoe store«This is a good time to stop to analyze in detail the proposal of an eCommerce that has managed to overcome the barrier of one million monthly visits.
Where will your limits be?
Sarenza, in data (2016)
(Offered by )
Average monthly visits
1,120,673
Average monthly unique users
616,247
Average frequency of monthly visits
1.8
Duration of each visit
03:06
Monthly duration per user
05:38
1.3%
Sarenza: Tens of thousands of shoes in a single eCommerce
In Sarenza there are gathered, according to their own data, more than 5o,ooo models of shoes and bags, of 700 different brands. As you will understand, we have not verified the sample size, but, at first glance, it seems evident that Sarenza is a huge shoe store, with brands and models for all tastes, pockets and sexes. For example, in the category “men’s bags” we find a wide variety of products which can be filtered according to brand, color, price, type, material, season, etc.
Lace product sheets they are complete, with the composition of the product, several expandable views and alternative proposals. Literally, fifty thousand samples of how to correctly solve the presentation of an article in an eCommerce. And easily reachable, through menus that come to discriminate between several different criteria.
How to buy in Sarenza
Once customers have chosen the desired product, the next step is quite simple. You must select the product, choose the size and color, and after that, click on «Aadd to my cart«. The client then has the possibility to indicate your promotional code, if in one case you had, and get a discount. The next step is the request of some personal data to the buyer by Sarenza and the last action to be carried out is the choice of the payment method. You can pay with PayPal, credit card or cash on delivery.
Free shipping in Sarenza
Although it seems a bit strange to read, we will say that the best thing about this online store is not the products, but what surrounds them. Like the shipments. Always free within 48 hours, with no price limitunless you prefer a shipment «Sarenza-Flash«, if you want to have your order in 24 hours, you will have them unlimited with the payment of €10 year. If on the other hand you choose the option «express delivery«, the order is less than €30 You can have your order with certain shipping costs that will depend on the chosen product. You also have the possibility to return in 100 days.
Prices in Sarenza
As for prices, it should be borne in mind that most of Sarenza’s products correspond to well-known brands which means that the products you will find belong to a medium/high price level compared to other eCommerce that sell a similar sandal for €20 while here it can cost you €50. Even so, you can find cheap shoes () from 20 euros.
About brand products, and generally speaking, Sarenza resists comparison with its competitors, with small differences against it in some cases. In any case, you have to bear in mind that in this online shoe store you will find many offers of all kinds, as well as a substantial 20% discount on your purchases simply for registering and receiving your .
What are Sarenza’s clients like?
Once again, thanks to Netrica, we can get closer to the average profile of users who visit the online store:
By sexes
Men
30.9%
Women
69.1%
By ages
15/24
13.1%
25/34
15.8%
35/44
25.2%
45/54
26.0%
55/64
17.6%
65/74
23%
The majority of users are women, being more than a third of the total. It is significant to note that Sarenza It is a store that covers virtually the entire age spectrum. If we ignore the segment over 65 years old, we see that the target is very broad, both in young and middle-aged people. This means that, probably, and if we eliminated the internet factor, the entire population would be a potential buyer.
By origin
Center
16.6%
I raised
8.8%
northeast
19.5%
Northwest
16.2%
North
10.0%
South
17.3%
Madrid
11.7%
By socioeconomic profile
high
20.5%
High average
21.9%
Half
43.8%
Medium-low and Low
13.8%
There is no geographical distribution of purchases in a certain area of the country, this being a secondary factor. Although all types of users buy, the high and medium-high segment accumulates 42.4% of the total. This means that the typical buyer is a person with purchasing power.
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