SMS Message Extensions in Google Adwords –

For a few months, Google Adwords has been adding news to the . One of the latest additions to the list has been the SMS message extensions. Through a single click on the advertisement, the user will be able to send a message in the form of an SMS to the advertising company. It is a quick way to facilitate contact without having to go through a

This extension is available to any Google Adwords advertiser who has a mobile phone that serves as a recipient of the SMS sent by users. The click on the button to send SMS is priced in the same way as a click on the ad, that is, at no additional cost to the advertiser.

The first essential requirement is that the user sees your ad from a mobile device. From now on, when you click on the send SMS button, the SMS application will open on your phone with a message pre-generated by the advertiser of the type “I want to receive more information”.

How can you create SMS Messages extensions?

First of all, you will need to click on the ad extensions tab of the campaign where you want to create this extension.

Then you must select the SMS extensions from the dropdown:

Then click the red “+ extension” button:

Then on the next screen click on “New message extension”. This will take you to the next screen, which is the extension creation and configuration screen. You must enter the necessary fields:

– Company name: That is, advertiser, brand or business that is advertised.

– Send text message to phone number: You must enter the country and the mobile number that will receive the SMS.

– Extension text: We recommend putting a call to action like the one in the example “Send an SMS for more information”.

– Message text: This will be the text that will appear by default in the application of the user who clicked on the ad. Something generic like “I wish to receive more information” or “I wish to be contacted to receive more information without obligation” could be interesting.

– Advanced Options: In addition to this, in the advanced options you can set the date schedule for this extension.

Last conclusions:

It is interesting that Google Adwords introduces new features. It gives advertisers a new way for the user to reach them with a single click. Is this extension interesting? Yes and no. Yes, for the part mentioned above, any novelty or complement that helps Adwords to give more variety is always useful. Not for the part that the use of SMS is less and less. This is due to the abusive price established by the operators in Spain, this makes us . 62% of Spaniards never use SMS and 18% say they use it occasionally, and only 6% regularly. Therefore, it is an extension that may be more interesting in other countries where the use of SMS is more widespread.

Whatsapp for when?

Another very interesting idea would be to make an information request button configured in the same way as the SMS button but that sends a predefined message to WhatsApp. Surely it is an idea that many have had in their heads and that is that there are more and more businesses that, as well as include email and telephone, put whatsapp so that the user can contact them.