With all the reservations that may be had when extrapolating studies carried out in the United States to the rest of the world, the periodic reports of usually provide interesting conclusions about the situation of the Digital Universe. On this occasion, the focus of the study is centered on the use that North American adolescents make of . And the conclusions, as almost always, are more than interesting
Instagram and High Incomes: Rich Teens Prefer Visual Social Media
One of the most shocking is the one that refers to the relationship between family income and the use of different social networks by American adolescents. Of course, Facebook is the most used social network by all of them, but the status of the undisputed leader of social media is not as solid as one might think, at least among adolescents belonging to families with greater resources. As you can see in the table, as family income increases, preference for Mark’s social network decreases in favor of more visual alternatives, such as Instagram and Snapchat (and far above Twitter, Among the possible explanations This curious phenomenon can be found in the greater use of social networks related to photography among users who have high-end smartphones. Something that may be out of reach for teenagers from poor families.
The undisputed reign of Facebook in social networks
In any case, if we forget about preferences and focus on the total number of social networks used by Americans between the ages of 13 and 17, we find that Facebook is still the first social platform, with a great difference over the rest. 71% of the adolescents studied use Facebook, while Instagram (52%), Snapchat (41%), Twitter (33%) and Google+ (33%) have a much more residual role.
Differences between sexes and ages
Interestingly, the study also highlights differences between the sexes. Thus, boys use Facebook more, while girls prefer visual social networks, such as Instagram, Snapchat or even Pinterest. By ages, adolescents closest to the age of majority prefer Facebook, Snapchat and Twitter, while the youngest prefer the Instagram option
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