sora sans has been named new CEO of Bulevipone of the main online stores and marketplaces for nutrition and sports health. After six years in Tiendanimal, where she held the position of Head of Digital Marketing and later Head of eCommerce, she left the company last May to start her own career as a digital business consultant and adviser, participating in the Management Committee of different companies until joining the general direction of Bulevip.
“Bulevip is the project with the greatest potential that I have seen”Sans assures, “It has a very solid base, both at a strategic, financial and organizational level, as well as at a technological level. Her whole and real approach to her is admirable.” For this reason, he maintains that it is an “exciting” opportunity. Furthermore, he adds that “The values and philosophy of Bulevip, the team and the innovative and constantly evolving way of working, fit perfectly with my way of understanding how a company should be to achieve agility and great results, so we have connected perfectly from the first moment ”.
Sora Sans studied English Philology at the University of Malaga, specializing in Computational Linguistics. She completed her academic training with a Master in Analytics and a Global MBA, both from the University of Barcelona. In addition, he combines his work with teaching. She teaches the Digital Marketing Master at ESESA IMF, and also teaches Analytics at the WindUp School and eCommerce Strategy at her ISDI Master. Her hobbies include reading and writing, which has led her to be a columnist for Diario Sur (Vocento) for six years and to win several literature awards, as well as being one of the thousand most innovative artists in the WEYA world contest (World Event Young Artist 2012).
Objectives 2021: empowerment of the marketplace and internationalization
Bulevip has set ambitious goals for 2021, including: increase its turnover by 50% and reach 30 million euros. That will be thanks to internationalization, the creation of new lines of business and the growth of its marketplace, with categories such as fitness, cycling, swimming, sports at home, outdoor, personal care, perfumery, beauty and health. Another important objective is to reach 250,000 products sold through the marketplace. To know a little more about this new stage, We have spoken with Sora:
What is the main learning that you take from your previous stage and hope to apply in Bulevip?
Constant innovation and customer focus are essential. we must always think of our consumers first, is a maxim in Bulevip and it is something that I have learned very well in my previous stage. This is achieved when the entire company is constantly very aware of what its absolute priority is. We must focus on building customer loyalty and achieving the best experience for them, from start to finish.
Another fundamental factor is innovation, understood not only as a set of ideas, but also as the ability to generate differential value in a constant and real way. Having a good technological base and an agile organization in every way provides the speed we need to grow and surprise every day.
Where will your next advances in internationalization go?
We are configuring an internationalization model that is based on the marketplace, where we will open a large number of categories starting with Europe.
At a technological level, Bulevip is a very advanced project and we will continue to adopt the best platforms to create a very powerful multi-store cloud infrastructure per country with maximum speed to ensure a first-class shopping experience. Our current logistics model allows us to be scalable, since we have logistics intelligence within Bulevip and outsourced operations. This means that we can replicate the model in any territory, as long as we have the most efficient operating partners. Our expansive approach will be glocal, adapting our communication and services to each territory but from the perspective of a global company that we all have in mind.
Why do you think sellers choose your marketplace?
Bulevip already has a great brand prestige in its sector and the trust of suppliers and customers. Our main audience is a male profile between 30 and 45 years old and high purchasing power, which means a great opportunity for many product categories and sectors who want to reach this type of target audience.
In addition, Bulevip is a Marketplace that has created a win-win ecosystem with sellers, we want to grow together in the best way possible, just as the company has done over these 7 years with its brands, which are more than suppliers, they are partners and are aligned with our approach of always offering the best to consumers: product, service, speed, good treatment. Selling on Bulevip is selling in an environment of trustwith a solid financial base, leading technologies and consumer satisfaction, these are our great differentiating factors.
managerial restructuring
For his part, the founder, and now former CEO of Bulevip, Miguel Angel Morenowill continue to be involved in the day-to-day running of the company and in decision-making, but from another position.
“For seven years I have been the CEO of Bulevip and now we are entering a new stage of greater professionalization, to make the leap from a large company. Sora Sans is the perfect tandem to accompany us in this growth, thanks to the experience gained during his career and his last years at Tiendanimal and his ability to consolidate strategies, analyze and manage an organization with dynamism and innovation”, ensures.
Miguel Ángel Moreno explains that “My work during these years has been to look after the client, and attract the best talent, getting the best professionals to work together on a project that brings them great value. Now is the time to consolidate ourselves in the market and to face new challenges in a more professional manner, and maintaining our spirit of differentiating dynamism and total focus on the client, and for this I believe that incorporating Sora as CEO is a fundamental step”.
In addition, in their eagerness to professionalize the company and be able to make the qualitative leap they seek, from now on they will also have , exdircom de , which assumes the Communication Department from his recently created consultancy, Communication Sense.
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