Podcasts are gaining more and more ground and are a clear commitment from the main communication groups. The last to make it clear has been Spotify, which has just announced the acquisition of Chartable and Podsights for an amount that has not been made public.
With the acquisition of these companies, the Swedish provider of streaming audio and media services has revealed that it intends to help advertisers determine how podcast ads drive the actions that are important to their business.
“We believe the opportunity for digital audio and podcasting continues to be significant. With these acquisitions, we are taking a big step in digital audio measurement and insights to help the entire industry scale to new heights. These tools will make it easier for publishers turn audience insights into action and expand their audience while ultimately growing their business,” Spotify explains in a statement.
These are two tools that allow you to know and analyze the advertising of podcasts.
Although the amount that Spotify is going to disburse has not been known, on some occasion, Daniel Ek, executive director, had indicated that they were going to invest 100 million dollars in the licensing, development and commercialization of content of music and audio from historically underrepresented creators.
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