Since its inception, eCommerce subscription models have become an excellent way of being able to achieve the desired recurring sale via online.
Within these models, there are businesses that have adopted the format of online subscription boxes, achieving excellent results. Yes, this model, if well thought out, means a reduction in operating costs, offers more value for consumers by generating pleasant experiences and reports higher profits for online stores.
Subscription models in eCommerce
This is an online sales method that, instead of promoting the occasional purchase of an item online, generates a repetitive and periodic purchase pattern, whether it is supply of products to be replenished, products to discover as is the case with , or service-based subscription models. That is, we would have cases like:
- Amazon, that has the possibility of obtaining discounts of between 5% and 20% in the case of subscribing to certain recurring purchases.
- All online services that have regular subscription plans. These services have grown a lot lately thanks to the rise of audiovisual content platforms, such as Netflix, etc.
- The eCommerces that offer the possibility of receive a box of your products on a regular basis, which will be the ones we take care of in this article. Among them we would have models of discovery e-commercein which the customer does not know what they are going to receive in that box, in addition to other subscription models in which the content of the shipment is known in advance.
Examples of success of subscription boxes in Spain
Among the companies that have successfully implemented a subscription box model in Spanish eCommerce, we can find the following:
The Spanish eCommerce portal specializing in the sale of wines, spirits and gourmet products has Box Premierhis subscription service with which he sends a monthly box of three wines for 25 euros per month, the total price of which is lower than the individual purchase.
A great example of subscription boxes in Spain is that of Guapabox: since its monthly subscription for 15.95 euros per month offers the possibility of discover and try a selection of cosmetic products of various brands.
A similar proposal is that of Birchbox that, for a monthly subscription of 10.95 euros, sends 5 beauty products from categories of makeup, facial, body and hair care. Birchbox’s differentiating factor is that it offers its customers the option to populate a beauty profile with some preferences and based on this, the different products that best suit your needs will be sent.
Another example of online subscription with a completely different product. If you wear contact lenses, surely at some point you have forgotten to renew them, something that will not happen with Loopas, since its subscription model allows its customers to receive 60 lenses per month for 24.90 euros, and forget about replenishing them and having to go to a physical establishment. Discounts for subscribers to monthly shipments of Loopas reach 17%.
Subscription box models in eCommerce can also be applied to food and fresh produce. This is the case of Comefruta, which allows consumers to save time and money by automating the delivery of their orders on a weekly, fortnightly or monthly basis with fruits and vegetables of their choice or to taste.
Fashion eCommerce Justfab offers a subscription model in its VIP programfor which in exchange for 39.99 euros per month they obtain different benefits in your online store, such as points accumulated per purchase, free shipping and exchanges, and great special discounts.
The offers natural and fresh food for dogs, creating plans adapted to the needs of each of themsending it on a recurring basis on the day and time you prefer and paying a monthly fee.
For all those who want to discover new flavors, Degusta Box sends for 15.99 euros per month a subscription box with 10-15 surprise food itemsguaranteeing that the value of each box is higher than the price paid.
Babies grow so fast that their needs change just as often. Bebenube includes a monthly shipment in its subscription box model from 5 to 7 age-appropriate products and taking into account allergies and personal intolerances of each baby up to 2 years old, which can include toys, food, hygiene products, accessories, clothes and even books or cosmetics for moms.
Subscription box models outside of Spain
Of course, there are also multiple examples of subscription models in international eCommercelike the most recent case of , the new Nike subscription service focused on children, with which they receive from four to twelve pairs of shoes per year, depending on the chosen payment plan, in addition to including an “exclusive adventure guide” with outdoor games and activities to do with the children as an extra.
Secondly, acquired by Unilever three years ago, offers its subscribers men’s razor blades, wipes and grooming products as often as they want and based on their preferences. A model similar toshipping 5 or more personalized beauty products every month to their subscribers, based on their preferences and skin type.
Subscription models in eCommerce will be protagonists in our event in which Paul Szefner, former CEO of JustFab Europe, Y Carlos Andonegui, CEO of Winepremier, They will explain to us the keys to this type of business models, which have been triumphing for years all over the world and in very different sectors.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus