The 3 best ways to advertise for free on Google 🆓

Having free advertising on Google is possible through Google My Business, Google Shopping Y Youtube. In this article we are going to explain how to use these three tools so that you can appear in Google search results for free and, thus, increase the visits and sales of your online store.

Why is this important? Because Google is undoubtedly the most used search engine: and it is a percentage that remained almost unchanged for at least 9 years. For this reason, it is so necessary for brands to have a presence on Google and, more importantly, to appear as well positioned as possible.

Surely you have already read information about (or Google Ads) and how this paid tool can help you generate sales. However, many times we do not have enough budget to face a strategy of this type.

Let’s see, without further ado, how free on Google.

How to advertise on Google for free

These are the 3 ways to Advertise for free on Google:

Google My Business: the commercial file of your business
Google Shopping: your product catalog with prices included
Youtube: the opportunity to show yourself as an expert in your field

Here is the detail of each one.

1. Google My Business: the commercial file of your business

It is likely that you have recently searched Google for the name of a business with the intention of knowing its phone number, address and even the opinions of other users about that brand.

If you did the search from the computer, surely you saw the information of that business as in this example of Tiendanube:

If, on the other hand, you did the search from your cell phone, it is likely that you have seen the same data in this way:

The reason why the search engine highlights this information from Buena Jarana is because the brand used Google My Business (or Google My Business), a tool that allows you create the commercial file of your business and appear in the search results when people search for your brand or category.

An additional advantage of completing this information is the possibility of appearing in Google Maps searches. At this point it is important to clarify that you do not need to have a physical location to create your Google account My Business and enjoy the advantages of advertising for free. 😉

How to create a profile in Google My Business?

You need a Gmail account. You can if you don’t have it yet.
Check if any listing of your business already appears in Google. In case you appear, you have to claim ownership.
If there is no file created, enter it or install it on your cell phone.
When you sign in to the Google My Business portal, choose the ‘Manage Now’ option and then select ‘Find Business’ (if you’re already listed on Google) or ‘Add Business’.
Fill in the basic data of your business: name, category, location (you need to enter an address to perform the verification, but you can configure it so that it is not shown publicly) and means of contact.
Verify your profile so that you can receive by postal mail —to the address you entered— the envelope with your code. This takes about 2 weeks. Upon receipt, go to your Google My Business profile again and upload that code where it says ‘Verify Now’.

Learn much more about Google My Business and learn how to optimize your profile:

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2. Google Shopping: your product catalog with prices included

Before making the purchase decision, consumers compare prices that offer different brands and usually choose the one that has the best price-quality ratio. In this scenario, Google Shopping —a tool that has been working for free in Argentina since October 2020— becomes an excellent ally to increase the visibility of your business.

How does the user enter Google Shopping to see the products? You can access by doing or from the Google tabs, below the search box, as shown in the image:

Search results on Google Shopping represent a large product catalog where, among other things, the prices and the URL of the sales website are displayed. See how online stores appear for keyword “smart watch”:

How to publish your products on Google Shopping?

Discover what tricks you can use to sell more with Google Shopping:

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3. YouTube: the opportunity to show yourself as an expert in your field

How many times have you had to build a bookshelf from scratch to put your books and the step sheet that came in the box was insufficient? Remember the time you bought that smart voice assistant and couldn’t set it up on the first try? It is possible that, in these cases, a YouTube tutorial has saved you.

There are many reasons that should motivate an e-commerce to have a channel on this social network. In the first place, we have the consumption data of , who state that:

“86% of video content users in Latin America have increased their consumption of YouTube since the pandemic and 69% of YouTube users in Latin America value that the platform offers them content that is personally relevant.”

In addition to being a massively visited network, another reason to create a YouTube channel is the possibility of offering potential customers information about your brand in a fully dynamic format and spread helpful tutorials on how to use your products.

Also keep in mind that the video section is becoming more and more prominent in Google search results and this is an excellent opportunity to position your business online for free.

Take a look at the example shown below for the search “product photography”, there you will see one as the first result and even the subtitles appear according to each section, so you can go directly to the second or minute that interests you the most in In case you don’t want to watch the full video:

How to create a YouTube channel?

Enter the and click on the ‘Access’ option that appears in the upper right corner.
If you have an account, sign in; Otherwise, select ‘Create account’.
With your account created and the session started, enter the icon in the upper right margin, where your photo or avatar appears.
Select the option ‘Create a channel’ and then ‘Use a company name or another name’. From here you will be able to create a brand account associated with your new channel.
To manage your channel, see own YouTube.

All set to appear first on Google?

We hope that these techniques to advertise on Google for free will help you appear on the first page of search results. Configuring each of these tools will take some time, but it will be an investment that will return in the form of visits to your online store and more sales!

We would like to close this article with one more invitation: don’t forget the ! That is, the optimizations that you have to do on your sales website to appear organically in Google.

Make sure the basics are covered: that your online store loads fast, that it looks great on mobile devices, and that both titles and descriptions are written with the needs in mind. keywords with which your users search for your products.

Dare to put into practice these three forms of free advertising on Google and count on us to .