Design is all those aspects that make a website more or less attractive. But design is as important as web usability. We understand by web usability the degree of ease of use that a website has for users who enter it. A good usability is one that allows a easy, intuitive and very attractive interaction for the user. This is more important if we are talking about an ecommerce, a website in which an entire purchase process must be completed in a simple way. is one of the digital experts in web designs. But, Why is web design and usability so important?
Advantages of a good design for your ecommerce
- Better user experience. This is the main objective of web usability and to which a good design also contributes. If we take care of both one and the other, we will improve the experience that the user has on our website and therefore the level of satisfaction will be higher. If the customer can enter our ecommerce and find what they are looking for in an easy and pleasant way thanks to the design, it is most likely that they will end up buying or want to return.
- Loyalty customers. An attractive website attracts people and if it is also easy to use and intuitive, it will make buyers want to return to our website to buy. Consumers shy away from complicated pages in which completing the purchase process becomes very heavy, for this reason it is essential to take care of web usability. If we work on design and usability we will improve the quality of our website, in addition to improving our positioning. For this it is very important to take care of the entire purchase process.
- longer visits. If the web page is attractive and easy to use, it is likely that users will want to spend more time on it. In fact, many Internet users quickly leave those websites where the interface is not simple or simply not pleasant.
- More web traffic. As we told you, taking care of web usability translates into better organic positioning in search engines, therefore, in the long term it can translate into a greater number of visits.
- More recommendations. If users can enter and navigate in a simple and pleasant way, they will surely recommend us to other users.
- Increased revenue. And above all, when the purchase process is simple, that translates into more sales. Consumers hate buying processes that are long and complicated or that they cause problems. When this process is simple, users buy more. When it is complicated, they tend to abandon the purchase process halfway.
For all this it is essential take care of the web design and usability of your website. Think of clean, simple designs, with information but without overwhelming. Attractive images. And at the level of usability you will need to have an expert so that your website includes the correct menus and routes, that attract users instead of throwing them out.
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