Creating your online store and selling online offers a large number of advantages, many of them unimaginable a few years ago.
In this post, we are going to tell you about the 5 main advantages that, in short, are part of the dream of every merchant: have a business billing 24 hours.!
In addition, we add the testimony of three cloud stores that confess to us what they like most about having their brand working 24×7. Shall we start?
1) Your store is open all day, but you work what you want (and when you want!)
It is likely that if you have a store on the street you will have to be physically there all the time, whether or not anyone enters, because you cannot miss out on any sales opportunity.
Perhaps most of the time you spend waiting for a potential client to enter (a precious time that you could be investing in other things, like enjoying your family, right?).
An online store is open 24 hours, but it does not force you to be behind the counter all that time. This means that you can dispose of it according to your own needs, comforts and tastes!
This is how Ludry, the owner of the Tiendanube, explains it:
“Having an online store means having your business open 24 hours a day, 7 days a week. The good thing about this is that, by not requiring you to be present like in a physical store, you can manage your time while giving your customers the chance to make a purchase outside of business hours.”
And this brings us to the next point.
2) Forget about traditional business hours
Your allows you to earn sales outside the hours of a conventional business. Thus, you can reach potential customers who cannot buy at that time and who, of course, will be more than grateful to be able to do so. at the time they want and from the comfort of their home.
The image of the customer rushing to get to the store on time before it closes to buy a product is nullified by the flexibility offered by e-commerce.
“E-commerce generated a revolution over traditional commerce that, for the most part, works on established days and hours.
For a customer to buy a product for their baby at 4 am on a Sunday seemed impossible, unthinkable and even ridiculous. However, today this is the case. This happens”, says Leandro, owner of the Tiendanube enthusiastically.
“We lovingly store screenshots of sales made at times that would have been impossible to sell in any other business format. During Christmas (that same night!), New Year’s, celebrating birthdays, and even on vacation!” he adds.
For her part, Mila, one of the founders of the brand, says: “Something that impacts us a lot is waking up and seeing that a sale was generated, for example, at 5 in the morning, while we were sleeping. Being able to meet the customer’s needs at whatever time it is, without having to be physically or virtually present, is an advantage of ecommerce that we highly value.”
The reading could be: “at the moment I am not working, but I am billing”. And it is that waiting hours do not exist in online commerce.
Also, if you put the focus on designing a product, and if you invest time in writing excellent products, your potential clients will be able to buy from you, practically without having any doubts.
“There is no more waiting to be served or to pay since the purchase process is easy and intuitive. You do not have to go to a physical store within a schedule fearing not arriving before closing time.
On the other hand, you can browse the product catalog as many times as you want to see the prices and details without having a salesperson next to you, and I think this is key to being able to buy relaxed and to have a positive shopping experience”Ludry assures. Among the advantages of having an online store, comfort in the purchase process is essential.
3) Can you imagine how much it would cost you to have your physical business open all day?
From higher spending on electricity, telephone, security (if you have it), and personal services! You save all this with your online store. So you can focus on what matters most: sell your products and grow your business.
4) Your store open 24 hours all over the world!
Your business does not have closing hours, that concept does not exist here! This means that anyone from anywhere in the world can become your customer. Yes, you read that right, no matter where you are or what your time zone is, the planet is your potential client!
And this is how the owners of Unibow live it: “With our online store we can reach people from all over the world, it’s spectacular! We receive inquiries from all over Latin America and even from Spain! There are no geographical limits and we break all time barriers: our business is open 24 hours a day!”
5) A wheel that does not stop
When we talk about an open business all the day, we are not referring only to the online store but to everything that accompanies it and makes it more powerful.
This includes the internet marketing actions you are carrying out, the chosen payment gateways and the companies you have hired to receive and send your products.
All these elements work 24 hours a day. for you, for the growth of your online business and so that you can make it a modern and transgressive lifestyle.
“Knowing that your ads on social networks are showing, that the store is receiving visits, that payment platforms are receiving payments, that logistics companies are generating shipments of your products 24 hours a day, is something as incredible as it is exciting. ”Leander concludes.
We are sure that after reading the 5 advantages of having an online store open 24 hours a day, you already want to open yours! with Tiendanube and start selling online like a professional. You have a 30-day free trial!
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