The coronavirus crisis has led to a great rebound in electronic commerce in Spain. However, these changes in the habits of online consumers have been so abrupt that eCommerce have hardly had time to react and adapt to confinement, especially in the sale of basics and food due to the high demand in recent days. One of them has been the supermarket, which has managed to adapt its eCommerce to continue offering its services.
How the Carrefour supermarket has adapted to the saturation of its eCommerce in times of the coronavirus
The emergence of eCommerce has been such that A 55% increase in online purchases has been reported during the quarantine, According to the data of the investigation carried out by
And it is that after excepting supermarkets, pharmacies and food stores, eCommerce has become the only way to access essential items to continue quarantine at home.
This has caused online supermarket purchases to be an odyssey, since e-businesses are facing serious problems to meet the large number of deliveries.
The Carrefour supermarket has decided to implement certain measures to regulate orders, giving preference to vulnerable groups… and even making virtual queues for their service.
Deliveries to vulnerable groups are prioritized
Just entering the , the Carrefour supermarket explains that, due to the high demand, will prioritize deliveries to people over 70, people with disabilities and pregnant women.
If they do not belong to any of these groups, Carrefour asks consumers to go to one of its physical stores to make the purchase.
However, for those who want to wait at home, the Carrefour supermarket has created some in order to simplify logistics and order management to the maximum.
Basic product kits… and queues of up to more than an hour to buy online
You can find three types of personal kits, with closed item listings:
- One for 35 euros, which includes canned and basic food plus some hygiene and cleaning products
- For 50 euros you can buy the kit for 2 people
- The family kit, costing 75 euros, provides food and hygiene and cleaning products to more than three people. Although the sale of packs speeds up orders, The delivery of these packages is made in three days after the purchase.
Of course, if you belong to one of the groups mentioned above, you can also place your order online at the Carrefour supermarket in the usual way, choosing the products you want to buy, however, you will have to wait for your turn on an online waiting list, which can take up to an hour.
Once you have been able to make your purchase online, you must choose the delivery time between two time slots, however, the delivery of orders may range between 4 and 7 days after purchase.
Until a few weeks ago it would have been impossible to believe that the online purchase of food and supermarkets would have a waiting list of hours, however, this is a great effort that Carrefour makes to continue with its service, something that will surely be highly valued after the quarantine.
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