Deferred payments are a great alternative for eCommerce, since by offering , the possibility of conversion is increased. The financing of Aplazame, the fintech that offers both e-commerce and offline commerce has allowed users to shop with maximum flexibility, as reflected in the results you have just presented.
The financing volume of Aplazame grows by 64% in the last semester
Aplazame, which was acquired by the digital bank specializing in credit cards and simple savings solutions, and over time, has seen its Financing volume has increased notably during the first six months of 2019: 64%.
According to José María García Amezcua, Director of Growth at Aplazame, this great growth is a consequence of to be able to provide service in the eCommerce of reference in Spain in each of the industries, which become the true market tractors.
The instant financing solution, which will start operating soon in other countries, shows a growth of 50% month-on-month in terms of financing volume.
Aplazame captures new talent
In this first half of the year, the Aplazame team has been reinforced with 20 new professionals, doubling the team it had in 2018. With these new talents, specific teams have been created, such as the business team, led by José María García Amezcua, and the product team, by Ana Asuero, Chief Product Officer of Aplazame.
Other areas that have incorporated new members to their teams are development and data, two of the great pillars of Aplazame.
“At Aplazame we work to make instant financing one more payment method that can be integrated into any store. More and more stores are betting on integrate simple and transparent payment methods that give flexibility to your customers. And Aplazame is one of them. Aplazame offers the instant financing solution with the best user experience. What the client sees at the time of his request is what he will pay month to month. We are a simple, flexible and transparent financing service”assured Fernando Cabello-AstolfiCEO of Aplazame.
New products and functionalities
In addition to increasing the financing volume of Aplazame, the company has continued to improve in search of satisfying the needs of its clients. That is why in addition to extend the maximum installments to be financed to 36 monthshas also been incorporated as a form of payment for installments.
Aplazame has also launched the product “Payment in 15 days”. With this new service, customers will have the opportunity to buy without having to pay immediately, and once you receive your product at home, you will decide how you want to pay for itor even return it if it does not meet your expectations or needs.
José María García Amezcua, Director of Growth at Aplazame, stated that “At Aplazame we have the mandate of excellence in both business and product results. Without a doubt, we are becoming the market referenceand although we still have a long way to go and room for improvement, these results encourage us to keep pushing”.
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