It is one of the most used techniques in marketing campaigns carried out by companies. This tool is essential for any traditional company or e-commerce that wants to have a presence on the Internet. A digital world where there are more and more businesses that offer their products and services, so email plays a transcendental role in this new context. Despite what most businesses think, email is not dead. In fact, it is still one of the most important communication channels when it comes to communicating and interacting with customers. In addition, it is the direct marketing channel with the highest return on investment.
Many companies still think that email marketing and mass mailing are the same digital marketing strategy, but the reality is that there are notable differences between the two. The difference between the two concepts lies in aspects such as the objectives set by the company, the message to be transmitted or the frequency of sending campaign emails.
On the one hand, email marketing is a digital marketing strategy in which you create quality content that allows customer loyalty, although the ultimate goal is to generate a higher volume of sales of the company’s products or services. For its part, mass mailing is based on sending emails to a certain list of subscribers to ensure that the information prepared by the company reaches customers directly.
Benefits of these digital marketing tools
There is no doubt that both email marketing and mass mailing are two powerful communication tools for any digital marketing campaign, although they are also two effective techniques for generating sales.
Unlike the , where the content can be lost in the maelstrom of daily messages, email is a perfect communication channel for the exchange of information between the company and the client. Customer loyalty is one of the most outstanding benefits of using both techniques, especially for their communication skills. In addition, the users who receive these emails are people who have previously been interested in the products and services offered by the company, so they show a greater interest in the information offered to them.
The communication of products and services is the most popular feature of email marketing and mass mailing. The ultimate goal of this digital marketing tool is to increase customer conversion to achieve the strategic purposes set by the company. In addition, this communication channel also allows customers to be informed about special offers and discounts throughout the year.
All this in a fast and direct way to all the contacts registered in the list of subscribers. A series of features that make email marketing and mass mailing the most effective and profitable tools for digital marketing campaigns.
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