Inditex will open the Zara, Zara Home and Stradivarius stores with its , located in the renovated Plaza de España in Madrid, on April 8, as reported by the company.
Specifically, the brands will add 9,000 square meters in two stores that will be accessed from a newly created car park and from the square, where sidewalks and pedestrian accesses have been extended, and in which the planting of more than 1,300 trees is planned new.
The new stores are part of the group’s new strategy of having larger and better technologically equipped establishments, for which they incorporate the latest technological innovations from the integrated platform of stores and ‘online’, which will allow providing a reinforced service to the customer complemented by the internet store, as well as the latest advances in environmental sustainability.
In this way, Zara will occupy more than 7,700 meters distributed over four floors, including a basement floor that will have a warehouse that will allow immediate replacement service.
Floors one and two will offer women’s collections, incorporating in the first one the new ‘Zara Beauty Cosmetics’ section and the ‘online’ collection section, with a robotic silo with a capacity of up to 1,500 orders.
The third floor will be dedicated to the Men’s section and the new Zara Home store concept, which divides the spaces like the rooms of a home, while on floor -1 there will be the Children’s section.
The store will also propose self-checkout areas and will have the ‘Store Mode’ experience, which is available through the Zara ‘app’ for all the brand’s establishments in Spain.
Together with the booking services for changing rooms and locating items in the store, it plans to incorporate the new ‘Pay&Go’ function, which will allow customers to purchase garments simply by scanning them using their mobile.
Inditex has indicated that it foresees other relevant Zara openings in Doha (Qatar), Tokyo (Japan) and Porto (Portugal), among other locations.
Two plants for Stradivarius
For its part, Stradivarius will have 1,200 square meters that are distributed over two floors, with two entrances from the street. It will have, like Zara, a ‘Store Mode’ through the brand’s mobile application and self-checkout areas.
In this way, the two stores inside the Spain Building are incorporated into the space of the Plaza de España, which has been reformed as a result of the ‘Welcome Mother Nature’ project by which 90% of the land is pedestrianized and more than 1,300 trees of more than 50 species.
It is a large garden area in contact with Calle Princesa, the Royal Palace, the Sabatini Gardens and even the Parque del Oeste, the Parque de la Montaña and the new reforestation of Plaza de España, where all the circulation has been buried .
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