All of us who are minimally informed about the news that revolve around the world of technology and digital innovation know that the has become essential for economic development in cities and countries around the world. From investment opportunities for banks or cash flow for universities, to highly innovative products for companies. Without a doubt, the impact that startups generate within the markets is highly positive.
However, we cannot forget that -regardless of the startups that (for now) they are in “the crest of the wave«- there is a large percentage (not so visible) that fail despite the multitude of attempts to get their emerging business forward. And, as a result of this problem, large giants like Amazon have wanted to contribute their grain of sand to help these businesses face challenges such as not finding your perfect market or simply not being able to access it. Today we talk about Amazon Launchpad, .
Amazon Launchpad: A Huge Marketplace for Startup Products
Despite all the positive feelings that, obviously, seeing his business grow can generate in an entrepreneur, we cannot forget all the effort and ability he must have to take risks and stand up against the onslaught of entrepreneurship.
However, it is much easier to face these risks and unforeseen events if we know that we have the support of large companies. Telefónica, for example, was a pioneer in the practice of acquiring and supporting startups in order to learn from their technology and their way of proceeding.
And, in its own way, Amazon has also wanted to give a cable to those emerging businesses that contribute so much to our economy; in this case, creating Amazon Launchpad; a marketplace parallel to our usual Amazonbut with products derived solely and exclusively from startups.
How Amazon Launchpad works
Types of startups and products
The Amazon Launchpad service searches, at all times, support startups helping them accelerate their integration process in the digital market, starting with the sale through its platform, and reaching the millions of customers that the giant has Amazonian.
Of course, as Amazon explains in its conditions, to participate “We are considering startups funded by crowdfunding platforms, venture capital firms, and other accelerators. It is also possible to register if you do not have financing, although you must be able to show solid proof of the fit of your product in the market». To be eligible, the product must be a physical B2C product and be available for shipment within a maximum period of 30 days.
Amazon Launchpad Services
In this way, Amazon provides the perfect platform for startups from the B2C spectrum to accelerate their sales internationally, building global brands and significantly reducing their time to market. Said informally, Amazon Launchpad would be that fast track to internationalization and brand visibility.
Among other things, the Amazon Launchpad team focuses on each of the emerging businesses that register on its platform and provides them with a comprehensive service, guiding and advising them on aspects of integration with Amazon, brand or product launch, and optimization of your profile on the platform, among others.
Once the startup in question, the work team behind it will be in charge of:
- Help the startup to integrate your business into Launchpad: Speeding up Amazon setup and product launches.
- Make known the startup through a series of launch marketing actions, making the company rookie is positioned to the best of its ability on the website.
- The startups will have the support of the team so that the global (and universal) Amazon customers discover the brand and its products. Services offered include helping you set up your Amazon account and integrate with Fulfilment by Amazon, and providing a marketing launch package on the Amazon Launchpad page and Amazon home page. In addition, startups will enjoy free translations for the European countries where Amazon is present.
- Provide support on Amazon marketing tools, including flash deals, without any additional cost, and the keyword search optimization. It also facilitates exclusive access to promotional events in addition to other sale events.
So, to finish -and, on this last occasion, addressing us particularly to you-, if you have felt identified with the first paragraphs of this article, and you also work hard every day trying to get your startup recognized internationally… Amazon Launchpad soon become your best ally!
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